NAICS 3345Industry group · 4-digitinternational market3 market records

Navigational, measuring, medical and control instruments manufacturing

This industry group comprises establishments primarily engaged in manufacturing navigational, measuring, medical and controlling devices. — Statistics Canada, NAICS 2022A

Establishments · CanadaA
640
with employees
Under 10 employeesA
45%
most common size: 1–4
01

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–417728%
5–911218%
10–1911919%
20–4912119%
50–99538%
100–199366%
200–499193%
500+30%

Of 640 Canadian establishments with employees, 45% have fewer than ten — weighted toward mid-sized establishments.

Where they areA

Ontario29446%
Quebec14222%
Alberta8213%
British Columbia7412%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA
Manufacturing, US · opened 2020
86.2%
1 year
70.8%
3 years
58.4%
5 years
45.3%
10 years
opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

No US figure is shown. County Business Patterns is coded to the 2017 US edition of NAICS; this code either does not exist there, names a different industry, or is outside the programme's coverage (most of agriculture, rail, postal and public administration are). A figure is attached only where both the code and the title agree.

02

How businesses here compete

The structural profile of subsector 334, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

international competitionhigh capitalUNVERIFIEDinherited from 334 Computer and electronic product manufacturing

Design-led, with manufacturing contracted out. An entry is a product company, not a factory.

Who sets the price
Global component markets and design wins.
The software it runs on
Electronic design automation, product lifecycle and test systems.
03

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

Operating businessScreened
Navigational, Measuring & Control InstrumentsStructure decides
binding constraint: entry cost

Canada has 640 establishments in this code and it is not one market: it runs from navigation and guidance electronics through laboratory and industrial process instruments to the medical devices Statistics Canada files alongside them. What they share is the reason a better sensor is not a business. Nothing here is bought on the instrument alone. A device used to buy or sell anything by measure in Canada cannot be sold into trade until its design is approved — Measurement Canada’s own wording is that "You must obtain a type approval to confirm that a particular measuring device complies with all applicable legal requirements and can be marked for use in trade" [A] — and the medical instruments in this group face the same pattern under Health Canada. Approval attaches to the design, so each variant re-enters the queue, and the cost is sunk before a unit ships. Above that sits the engineering. Teledyne Technologies spent US$317.3M on research and development in 2025 on US$6,115.4M of sales [A], and its Instrumentation segment earned US$400.4M on US$1,457.1M — a 27.5% operating margin [A]. That margin is the point rather than a complaint about it: incumbents here are well paid, and what they are paid for is a qualification an entrant has to buy twice — once from the regulator, and again from a customer who will not put an unproven instrument into a process or a patient it cannot stop. 408 of the 640 Canadian establishments have fewer than twenty employees, so small firms plainly survive; each lives on one or two approved product lines sold to customers it already knows. Entering means funding a line all the way to approval with nothing coming in, and then doing it again for the next variant. Which niche inside the group is most reachable — process instruments, marine, or a medical device — was not tested here and is where a study would start.

NAICS 33455 vendors named11 sourced figuresOpen →
Operating businessScreenedfiled at 334511
Public-Safety Drones & Licence-Plate ReadersOne thing must be true
binding constraint: distribution

The demand is real and growing fast. Axon's Platform Solutions line, which holds its drones, counter-drone kit and fixed cameras, rose 122.6% to $149.8M in Q2 2026 [A]. Flock Safety reported more than $300M of annual recurring revenue, up 70%, when it raised $275M at a $7.5B valuation [A, company release]. From 22 December 2025 the FCC also put new foreign-made drone models on its Covered List [A]. The cut is that police buy a network, not a device. A drone or a plate camera earns its keep only when it plugs into the dispatch, evidence and real-time crime-centre software the agency already runs, and the three firms that own that software have already picked their drone makers. Flock bought Aerodome in October 2024. Axon owns Dedrone and integrates Skydio. Motorola has invested in Brinc twice, the second time with $100M on 1 July 2026 [A]. Contracts run for years: Axon carries $9.8B of remaining performance obligations [A]. The listed specialists outside those platforms show where an independent ends up. ShotSpotter-maker SoundThinking grew 2% to $104.1M and lost $9.4M in 2025 after Chicago ended its contract [A]. Rekor's own Q2 2026 10-Q raises substantial doubt about its ability to continue as a going concern [A]. Politics adds churn without opening a door: Austin halted Flock in June 2025 and Pflugerville ended its contract in August 2026 over outside-agency data access [B], while Connecticut now caps plate data at 21 days and New Mexico bars sharing it for immigration enforcement [B]. A city that cancels Flock usually moves to another incumbent. In Canada the opening is narrower still: the new lower-risk BVLOS category keeps drones 1 km from populated areas [A], so urban DFR still runs on special approval. Distribution decides it.

NAICS 3345119 vendors named12 sourced figuresOpen →
Operating businessScreenedfiled at 334512
Fitness Wearables and Activity TrackersStructure decides
binding constraint: capital intensity

The category grows, and the margins are attractive once a company is big. Garmin's Fitness segment sold $2,357M in 2025, up 33%, at a 31% operating margin [A], and it kept growing in 2026: $757M in the second quarter, up 25%, with a 37% segment operating margin [A]. Oura's revenue went from $406.8M (fiscal 2024) to $907.9M (fiscal 2025), and $1,214.5M in the nine months to June 2026, up 74% [A]. The subscription layer looks best of all: Oura charges $5.99 a month or $69.99 a year on top of a $349–$499 ring, and its membership revenue ran at an 89% gross margin [A]. But each of those numbers was bought with hardware capital. Oura raised about $1.5B in preferred stock over twelve years before filing to list, $908M of it in September 2025 [A]; Whoop raised a $575M Series G at a $10.1B valuation in March 2026 [B]; Zepp Health, which sells Amazfit watches at $258.9M of revenue, still lost $40.1M in 2025 on a 38% gross margin [A]. An entrant must fund sensors, validation studies, tooling, inventory and a phone app before the first sale, and then defend it in court: Samsung filed an ITC complaint against Oura in December 2025 seeking import restrictions [A], and Ultrahuman was out of the US market under an ITC import ban until it settled with Oura [B]. Above the hardware sit the phone platforms — Apple held 18–21% of global wearable units in each quarter of 2025 [B], and Apple, Samsung, Google (Fitbit, bought for $2.1B in 2021 [A]), Huawei and Xiaomi bundle their health features into their phones' ecosystems. Medical claims add a regulatory step: ECG apps from Apple, Samsung, Fitbit, Garmin, Withings and Whoop all went through FDA De Novo or 510(k) [A], and in Canada software that only encourages a healthy lifestyle is not a medical device, but software that analyses physiological signals generally is (Class II) [A]. Capital intensity decides it: the open lanes are app-only (Strava, Runna, TrainingPeaks) or narrow sensors (Hexoskin shirts, Muse EEG headbands), and even Strava's app layer needed a $2.2B-valuation round in 2025 [B]. This record covers consumer devices and their membership apps; gym and studio management software is 713940, and EGYM's software is researched separately.

NAICS 33451212 vendors named12 sourced figuresOpen →
04

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

No vertical software market has been recorded along this branch. What the subsector typically runs on: Electronic design automation, product lifecycle and test systems.

Catalogued categories — named, not analysed

05

Companies in this industry · 32

Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.

CompanyFiled underRevenueRank
Motorola SolutionsNYSE:MSINavigational and guidance instruments manufacturing334511$11.7B1/5
TeledyneNYSE:TDYNavigational, measuring, medical and control instruments manufacturing3345$6.1B1/7
Axon EnterprisePrivateNavigational and guidance instruments manufacturing334511$2.8B2/5
OuraPrivateMeasuring, medical and controlling devices manufacturing334512$908M1/20
Zepp HealthPrivateMeasuring, medical and controlling devices manufacturing334512$259M2/20
REKORNASDAQ:REKRNavigational and guidance instruments manufacturing334511$48M3/5
DraganflyNASDAQ:DPRONavigational and guidance instruments manufacturing334511$7.7M4/5
AppleNASDAQ:AAPLMeasuring, medical and controlling devices manufacturing334512—3/20
Flock SafetyPrivateNavigational and guidance instruments manufacturing334511—5/5
HoneywellNYSE:HONNavigational, measuring, medical and control instruments manufacturing3345—2/7
SamsungPrivateMeasuring, medical and controlling devices manufacturing334512—4/20
ABBPrivateNavigational, measuring, medical and control instruments manufacturing3345—3/7
AmetekPrivateNavigational, measuring, medical and control instruments manufacturing3345—4/7
CAEPrivateNavigational, measuring, medical and control instruments manufacturing3345—5/7
CircularPrivateMeasuring, medical and controlling devices manufacturing334512—5/20

And 17 more on the companies page.

06

Who works here

The occupations employed in Manufacturing, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

And the jobs every business has

Found across at least fourteen of the twenty sectors. In a small establishment several of these are usually one person, or an outside provider.

All 162 occupations →

07

Inside this industry

1 row sits directly beneath 3345, and 3 in all once every level is counted. Each has a base report of its own.

Alongside it, under 334 Computer and electronic product manufacturing