NAICS 238340Canadian industry · 6-digitlocal market

Tile and terrazzo contractors

This Canadian industry comprises establishments primarily engaged in setting and installing ceramic tile, stone (interior only), and mosaic and/or mixing marble particles and cement to make terrazzo at the job site. The work performed may include new work, additions, alterations, maintenance, and repairs. — Statistics Canada, NAICS 2022A

Establishments · CanadaA
1,603
with employees
Under 10 employeesA
91%
most common size: 1–4
Establishments · USA
10,710
Employment · USA
59,006
5.5 per establishment
Payroll · USA
$3.3B
$56k per employee
01

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–41,24077%
5–921413%
10–19936%
20–49473%
50–9980%
100–19910%
200–4990—
500+0—

Of 1,603 Canadian establishments with employees, 91% have fewer than ten — an industry of very small operators.

Where they areA

Ontario51332%
Quebec44027%
British Columbia35022%
Alberta22914%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA
Construction, US · opened 2020
83.2%
1 year
68.2%
3 years
56.5%
5 years
42.6%
10 years
opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

02

How businesses here compete

The structural profile of subsector 238, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

local competitionlow capitalUNVERIFIEDinherited from 238 Specialty trade contractors

The most enterable corner of construction: a licence, a truck and a trade. Service and repair work prices better and is steadier than new-build subcontracting, and owners retiring without successors make acquisition a real path.

Who sets the price
General contractors on new work; the contractor itself on service and repair.
The software it runs on
Field-service management — dispatch, quoting, invoicing, payments. The most contested vertical software category there is.
03

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

Screened one level up. Nothing is filed at this exact code; the screen for 2383 Building finishing contractors covers it.

Operating businessScreenedfiled at 2383
Building Finishing ContractingExecution decides
binding constraint: defensibility

Drywall, painting, flooring and tiling are the trades with the lowest entry cost in construction, which is exactly the problem: a crew and a truck is the whole barrier, so pricing is competitive to the point of being cyclical labour arbitrage. The general contractor holds the relationship and re-tenders it. Scale helps only through the ability to staff several sites at once, which is a recruiting business rather than a trade one.

NAICS 23834 vendors named9 sourced figuresOpen →
Vertical softwareScreenedfiled at 2383
Painting, Flooring & Finishing Contractor SoftwareOne thing must be true
binding constraint: incumbent vulnerability
Incumbent Cyncly Flooring (RFMS, Broadlume, RollMaster, FloorForce) for flooring dealers and installers; no single incumbent in painting (PaintScout leads the trade-specific tools, Jobber and Housecall Pro the horizontal ones); ConstructConnect (On-Screen Takeoff, PlanSwift) and STACK for commercial drywall and painting takeoff

Finishing-trade software is three markets under one NAICS code, and the one with real lock-in has just been consolidated. The flooring dealer and installer side — sales orders, roll and cut inventory, installer calendars, job costing and accounting for carpet and flooring stores and flooring contractors — is now mostly in two hands. Cyncly (formerly Compusoft + 2020, backed by TA Associates) bought RFMS, a flooring ERP, CRM and measuring vendor with more than 35 years in the trade, in July 2022 [B], and agreed in December 2024 to buy Broadlume, which had already bought RollMaster (the flooring ERP that started as a family distributor's system in the late 1970s) and the flooring marketing agency FloorForce [B]; the combined unit trades as Cyncly Flooring and says Broadlume served thousands of dealers and manufacturers across North America [C]. rfms.com now redirects to Cyncly. The other consolidator is Canadian: Roomvo (Leap Tools Inc., Toronto), whose room visualiser says it sits on 7,000+ retailer websites [C], bought QFloors (South Jordan, Utah) in January 2025 [C]. Behind them, Measure Square (founded 2001 in Pasadena) sells flooring takeoff and estimating and says it has 4,500+ customers [C]. The painting side has no single owner: PaintScout (Calgary; says $4B+ of painting work has been sold through it [C]) leads on estimating, DripJobs (Ocala, Florida; 2,500+ painting and home-service contractors [C]) on follow-up CRM, Estimate Rocket (Newburyport, Massachusetts) on estimating and production, and the horizontal field-service tools — Jobber (Edmonton) and Housecall Pro (Denver; 45,000+ businesses [C]) — take the small crews that never buy a trade tool; they are researched at 238-fsm-field-service-management. The commercial drywall, acoustical and painting subcontractor side estimates off plans in ConstructConnect's On-Screen Takeoff and PlanSwift (41,000+ estimators claimed for PlanSwift [C]) or STACK (Cincinnati; $7M from Level Equity in 2018, doubled in 2022 [B]). Incumbent vulnerability decides it. The flooring ERP holds a dealer's inventory, purchase orders, installer schedules and books, so it is the stickiest software here, and it has just been bought by two consolidators in under three years; painting is a crowded, cheap CRM-and-estimate fight beneath horizontal tools with $100M+ of funding; and plan takeoff is owned by the commercial takeoff vendors. The buyer base is real but fragmented: 26,183 Canadian building-finishing establishments with employees (Statistics Canada, December 2023), 70% with one to four employees, and 127,033 US establishments with 847,233 employees (County Business Patterns, 2022) [A] — the small crew that buys a $50-a-month app, not an ERP. How this differs from its neighbours: 2383-building-finishing-contracting is the contractor as a business (defensibility decides it, no software); 238-fsm-field-service-management is the horizontal dispatch layer (Jobber, Housecall Pro, ServiceTitan) and is not re-researched here; 238160-roofing-contractor-software is insurance-claim and aerial-measurement software for roofers; 2361-home-builder-and-remodeler-software is builder and remodeler project management (Buildertrend, Builder Prime), which overlaps only where a remodeler also sells flooring or paint. A Canadian wedge is not open: two of the category's own leaders, PaintScout and Roomvo, are already Canadian.

NAICS 238313 vendors named4 sourced figuresOpen →
04

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

Sold across the wider branch

Vertical softwareScreenedfiled at 2383 Building finishing contractors
Painting, Flooring & Finishing Contractor SoftwareOne thing must be true
binding constraint: incumbent vulnerability
Incumbent Cyncly Flooring (RFMS, Broadlume, RollMaster, FloorForce) for flooring dealers and installers; no single incumbent in painting (PaintScout leads the trade-specific tools, Jobber and Housecall Pro the horizontal ones); ConstructConnect (On-Screen Takeoff, PlanSwift) and STACK for commercial drywall and painting takeoff

Finishing-trade software is three markets under one NAICS code, and the one with real lock-in has just been consolidated. The flooring dealer and installer side — sales orders, roll and cut inventory, installer calendars, job costing and accounting for carpet and flooring stores and flooring contractors — is now mostly in two hands. Cyncly (formerly Compusoft + 2020, backed by TA Associates) bought RFMS, a flooring ERP, CRM and measuring vendor with more than 35 years in the trade, in July 2022 [B], and agreed in December 2024 to buy Broadlume, which had already bought RollMaster (the flooring ERP that started as a family distributor's system in the late 1970s) and the flooring marketing agency FloorForce [B]; the combined unit trades as Cyncly Flooring and says Broadlume served thousands of dealers and manufacturers across North America [C]. rfms.com now redirects to Cyncly. The other consolidator is Canadian: Roomvo (Leap Tools Inc., Toronto), whose room visualiser says it sits on 7,000+ retailer websites [C], bought QFloors (South Jordan, Utah) in January 2025 [C]. Behind them, Measure Square (founded 2001 in Pasadena) sells flooring takeoff and estimating and says it has 4,500+ customers [C]. The painting side has no single owner: PaintScout (Calgary; says $4B+ of painting work has been sold through it [C]) leads on estimating, DripJobs (Ocala, Florida; 2,500+ painting and home-service contractors [C]) on follow-up CRM, Estimate Rocket (Newburyport, Massachusetts) on estimating and production, and the horizontal field-service tools — Jobber (Edmonton) and Housecall Pro (Denver; 45,000+ businesses [C]) — take the small crews that never buy a trade tool; they are researched at 238-fsm-field-service-management. The commercial drywall, acoustical and painting subcontractor side estimates off plans in ConstructConnect's On-Screen Takeoff and PlanSwift (41,000+ estimators claimed for PlanSwift [C]) or STACK (Cincinnati; $7M from Level Equity in 2018, doubled in 2022 [B]). Incumbent vulnerability decides it. The flooring ERP holds a dealer's inventory, purchase orders, installer schedules and books, so it is the stickiest software here, and it has just been bought by two consolidators in under three years; painting is a crowded, cheap CRM-and-estimate fight beneath horizontal tools with $100M+ of funding; and plan takeoff is owned by the commercial takeoff vendors. The buyer base is real but fragmented: 26,183 Canadian building-finishing establishments with employees (Statistics Canada, December 2023), 70% with one to four employees, and 127,033 US establishments with 847,233 employees (County Business Patterns, 2022) [A] — the small crew that buys a $50-a-month app, not an ERP. How this differs from its neighbours: 2383-building-finishing-contracting is the contractor as a business (defensibility decides it, no software); 238-fsm-field-service-management is the horizontal dispatch layer (Jobber, Housecall Pro, ServiceTitan) and is not re-researched here; 238160-roofing-contractor-software is insurance-claim and aerial-measurement software for roofers; 2361-home-builder-and-remodeler-software is builder and remodeler project management (Buildertrend, Builder Prime), which overlaps only where a remodeler also sells flooring or paint. A Canadian wedge is not open: two of the category's own leaders, PaintScout and Roomvo, are already Canadian.

NAICS 238313 vendors named4 sourced figuresOpen →
Cross-industry softwareScreenedfiled at 238 Specialty trade contractors
FSM — Field Service ManagementOne thing must be true
binding constraint: incumbent vulnerability
Incumbent ServiceTitan (Nasdaq: TTAN) for SMB and mid-market trades; Salesforce Field Service, ServiceNow FSM, IFS and PTC ServiceMax at the enterprise end

FSM is the horizontal dispatch layer under every business that sends workers to a site — booking the job, scheduling and routing the crew, the work order on the technician's phone, the quote, the invoice and the payment. It spans the specialty trades (the 238 anchor), appliance and equipment repair, cleaning, pest and pool routes, security patrol, land-survey and GIS field crews, and utility and telecom field forces. The neighbouring records — roofing (238160), electrical (238210), mechanical (238220), cleaning (561722), pest (561710), pool (561799), security guard (561612) and geospatial (541370) — are the vertical specialisations of this same layer; this record is the layer itself, and it does not repeat their vendor work. Incumbent vulnerability decides it: there is no weak incumbent anywhere in the stack. At the SMB and mid-market trades end, ServiceTitan (Nasdaq: TTAN) reported FY2026 revenue (year ended 2026-01-31) of $961.0M, up 24%, platform revenue of $925.4M, $82.1B of gross transaction volume invoiced through it, about 10,800 active customers, net dollar retention above 110% and gross dollar retention above 95%, and passed a $1B annualised run rate [A]. That is a leader still compounding, not one coasting. At the enterprise end, Salesforce Field Service and ServiceNow FSM ride inside CRM and ITSM estates the buyer already owns [C], IFS (which also owns WorkWave) passed €1B of ARR and was valued at over €15B in April 2025 [B], and PTC paid about $1.46B for ServiceMax in January 2023 [B]. Between those ends the challengers are funded, not starved: Jobber (Edmonton) $176M [B], Housecall Pro $125M in one 2022 round [B], simPRO over $350M from K1 [B], BuildOps $127M at a $1B valuation in March 2025 [B], ServiceTrade $85M [B], Workiz about $60M [B]. The private-equity roll-ups — EverCommerce (Service Fusion, Kickserv), Xplor (FieldEdge), IFS/WorkWave — have already bought most of the independent long tail. Demand is not the problem; the price of reaching the buyer is. Every owner-operator plumber, cleaner and patrol company is already being sold to by a well-funded vendor with a payments line attached, so an entrant pays the same paid-search and trade-show toll without the installed base that makes the payments margin work. The only defensible positions are vertical — a workflow the generalists do badly (commercial service agreements and inspections, which is exactly where ServiceTrade and BuildOps went; regulated reporting; survey and utility crews tied to GIS) — and those belong on the vertical records, not here. The 238 anchor is navigational: the buyer is any business with a dispatcher.

NAICS 23815 vendors named8 sourced figuresOpen →
05

Who works here

The occupations employed in Construction, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Concentrated in this sectorA

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Found across at least fourteen of the twenty sectors. But note the shape of this industry: 91% of establishments have fewer than ten employees, and at that size most of these roles are one person wearing several hats, or bought in from outside.

All 162 occupations →