Painting, Flooring & Finishing Contractor Software
The buyer population — Building finishing contractors
Base industry report for 2383 →- Establishments · CanadaA
- 26,183
- Under 10 employeesA
- 88%
- Establishments · USA
- 127,033
- Employment · USA
- 847,233
- Payroll · USA
- $49.1B
Of 26,183 Canadian establishments with employees, 88% have fewer than ten — an industry of very small operators. Each of those is one potential account, before any filter for size or fit.
Entry signal — what decides who wins here
One thing must be trueEntry turns on a single condition that can be named and tested before much is spent. Clear it and this becomes an execution question; fail it and no amount of operating skill helps.
Displace an incumbent the screen found well defended — payments attached to the workflow, data that does not leave, a contract that renews itself. Share here means giving a buyer a reason to break something that currently works, which is a higher bar than being better.
Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.
This is not a probability of success, and it is not a verdict on you. No survival probability is published per market, and inventing one would be worse than saying so. What the bar reads is how much of the outcome sits inside an operator's control: green means the hurdles are ones a better operator clears, red means the binding constraint is capital, an asset or a permission rather than execution. Someone arriving with an advantage this screen did not assume can win a market shown in red.
Companies named in this market · 15
The binding constraint — incumbent vulnerability
Finishing-trade software is three markets under one NAICS code, and the one with real lock-in has just been consolidated. The flooring dealer and installer side — sales orders, roll and cut inventory, installer calendars, job costing and accounting for carpet and flooring stores and flooring contractors — is now mostly in two hands. Cyncly (formerly Compusoft + 2020, backed by TA Associates) bought RFMS, a flooring ERP, CRM and measuring vendor with more than 35 years in the trade, in July 2022 [B], and agreed in December 2024 to buy Broadlume, which had already bought RollMaster (the flooring ERP that started as a family distributor's system in the late 1970s) and the flooring marketing agency FloorForce [B]; the combined unit trades as Cyncly Flooring and says Broadlume served thousands of dealers and manufacturers across North America [C]. rfms.com now redirects to Cyncly. The other consolidator is Canadian: Roomvo (Leap Tools Inc., Toronto), whose room visualiser says it sits on 7,000+ retailer websites [C], bought QFloors (South Jordan, Utah) in January 2025 [C]. Behind them, Measure Square (founded 2001 in Pasadena) sells flooring takeoff and estimating and says it has 4,500+ customers [C]. The painting side has no single owner: PaintScout (Calgary; says $4B+ of painting work has been sold through it [C]) leads on estimating, DripJobs (Ocala, Florida; 2,500+ painting and home-service contractors [C]) on follow-up CRM, Estimate Rocket (Newburyport, Massachusetts) on estimating and production, and the horizontal field-service tools — Jobber (Edmonton) and Housecall Pro (Denver; 45,000+ businesses [C]) — take the small crews that never buy a trade tool; they are researched at 238-fsm-field-service-management. The commercial drywall, acoustical and painting subcontractor side estimates off plans in ConstructConnect's On-Screen Takeoff and PlanSwift (41,000+ estimators claimed for PlanSwift [C]) or STACK (Cincinnati; $7M from Level Equity in 2018, doubled in 2022 [B]). Incumbent vulnerability decides it. The flooring ERP holds a dealer's inventory, purchase orders, installer schedules and books, so it is the stickiest software here, and it has just been bought by two consolidators in under three years; painting is a crowded, cheap CRM-and-estimate fight beneath horizontal tools with $100M+ of funding; and plan takeoff is owned by the commercial takeoff vendors. The buyer base is real but fragmented: 26,183 Canadian building-finishing establishments with employees (Statistics Canada, December 2023), 70% with one to four employees, and 127,033 US establishments with 847,233 employees (County Business Patterns, 2022) [A] — the small crew that buys a $50-a-month app, not an ERP. How this differs from its neighbours: 2383-building-finishing-contracting is the contractor as a business (defensibility decides it, no software); 238-fsm-field-service-management is the horizontal dispatch layer (Jobber, Housecall Pro, ServiceTitan) and is not re-researched here; 238160-roofing-contractor-software is insurance-claim and aerial-measurement software for roofers; 2361-home-builder-and-remodeler-software is builder and remodeler project management (Buildertrend, Builder Prime), which overlaps only where a remodeler also sells flooring or paint. A Canadian wedge is not open: two of the category's own leaders, PaintScout and Roomvo, are already Canadian.
The incumbent
Who owns this market and who is coming for it. Fields a screen never reached say so rather than guessing.
Financials & market size — sourced
Figures that came from a filing, a results release or reputable reporting, each carrying its evidence tier.
The field
Every vendor named on this record, and what each one discloses. Most disclose nothing, which is why the market is not sized.
Competitor set · 13 named · 0 disclose revenue
| Name | Revenue | Share | Note |
|---|---|---|---|
| Cyncly (RFMS)B | not disclosed | — | Formerly Compusoft + 2020; TA Associates-backed. Bought RFMS (flooring ERP, CRM, measuring, payments; 35+ years in flooring) July 2022 and agreed to buy Broadlume Dec 2024 to form Cyncly Flooring. rfms.com redirects to cyncly.com. Also sells kitchen, bath, furniture and window software; flooring not broken out |
| Broadlume (Cyncly; RollMaster, FloorForce)B | not disclosed | — | Flooring websites, visualisation, lead management and business software; bought FloorForce, Creating Your Space, Freetail, Retail Lead Management and RollMaster (Nov 2021). Acquired by Cyncly, Dec 2024, terms undisclosed |
| RollMasterB | not disclosed | — | Cloud flooring ERP for residential, commercial, multifamily, builder and distribution flooring businesses; started late 1970s; said it serves thousands of flooring professionals in the US and Canada. Bought by Broadlume Nov 2021; rmaster.com now redirects to Broadlume and rollmaster.com is a parked domain for sale |
| RoomvoC | not disclosed | — | Leap Tools Inc., Toronto. Room visualiser for flooring, tile, paint and furnishings retailers; says 7,000+ retailer websites carry it. Bought QFloors Jan 2025. No funding round confirmed |
| QFloorsC | not disclosed | — | South Jordan, Utah. Flooring store software (sales orders, inventory, job costing, installer calendar, accounting); grew out of a family carpet business (software need identified 1995). Owned by Roomvo since Jan 2025 |
| Measure SquareC | not disclosed | — | Founded 2001 in Pasadena, California. Flooring, stone and tile takeoff and estimating (MeasureSquare 8, mobile, room scanner) plus CRM; says 4,500+ customers. Not Canadian. Funding none found |
| PaintScoutC | not disclosed | — | Calgary, Alberta; founded 2018 per its own company file (the founder's problem dates to 2015). Painting estimating, proposals and an Operations add-on; says $4B+ of painting work sold through it. No funding round found |
| DripJobsC | not disclosed | — | Ocala, Florida; founded by a painting contractor and self-funded at the start. CRM, drip follow-up, proposals, invoicing and scheduling; says 2,500+ painting and home-service contractors, painters its primary trade. Sister company of Routemize |
| Estimate RocketC | not disclosed | — | Newburyport, Massachusetts; founded 2015. Estimating, proposals, project management and invoicing for residential and commercial contractors including painting, drywall and flooring; franchise module. No funding found |
| JobberB | not disclosed | — | Edmonton. Horizontal field-service software used by painting crews; US$176M raised per the 238-fsm record [B]. getjobber.com refused automated retrieval (403), so nothing was re-opened |
| Housecall ProC | not disclosed | — | Denver, Colorado; founded 2013. Horizontal home-service FSM; says 45,000+ businesses. Painting is not one of its listed industries. Funding researched at 238-fsm |
| ConstructConnect (On-Screen Takeoff, PlanSwift)C | not disclosed | — | Cincinnati. Project leads plus takeoff: merged On Center Software (2017), bought PlanSwift, QuoteSoft and SmartBid (2018); a wholly-owned Roper Technologies subsidiary per its 2018 release (current ownership not re-checked). PlanSwift claims 41,000+ estimators |
| STACKB | not disclosed | — | STACK Construction Technologies, Cincinnati. Cloud takeoff and estimating for subcontractors with drywall, painting and insulation templates. $7M growth equity from Level Equity (2018); Level Equity doubled its investment March 2022 (amount undisclosed) |
Nobody here publishes revenue. The market is not sized for that reason — an estimate built on nothing would only look like knowledge.
Startups & challengers
Newer and smaller vendors going at the incumbent — funded challengers first. Named, not researched to the depth of the field above; a company with a page here links to it.
| Company | Stage | What it does | Raised |
|---|---|---|---|
| Builder Prime | Funded challenger | Staten Island CRM, estimating and production management for home-improvement contractors; researched at 2361, edge case here | — |
| FloorForce | Funded challenger | Sarasota flooring-retailer websites and ads; says 2,000+ flooring retailers; part of Broadlume, now Cyncly | — |
Evidence
Evidence. Research 2026-10-20. Tier A: establishment counts from Statistics Canada table 33-10-0806-01 (Canadian Business Counts, with employees, December 2023) and US Census County Business Patterns 2022, as carried on the /industries/2383 page. Tier B, opened: Hardwood Floors magazine for Compusoft + 2020's purchase of RFMS (July 2022); the PE Hub headline names TA Associates as the backer (article body paywalled); Cyncly's own release (London, 5 December 2024) and FCNews for the Broadlume deal; FCNews (19 November 2021) for Broadlume buying RollMaster after FloorForce, Creating Your Space, Freetail and Retail Lead Management; STACK's own post (22 March 2022) and the 2018 PRWeb release on VARInsights for Level Equity's $7M; ConstructConnect's 2018 PlanSwift release and its company timeline for On Center (2017) and PlanSwift, QuoteSoft, SmartBid (2018). Tier C: QFloors' about page for the January 2025 sale to Leap Tools Inc. (Roomvo, Toronto); every customer count a vendor states about itself (Roomvo 7,000+ retailer sites, Measure Square 4,500+, DripJobs 2,500+, Housecall Pro 45,000+, PlanSwift 41,000+, PaintScout $4B+); PaintScout's Calgary HQ and founding year from its own llms.txt. Vendor revenue and market size UNVERIFIED — no finishing-trade software vendor publishes revenue, Cyncly and Roper do not break the lines out, and no Roomvo, PaintScout, DripJobs or Measure Square funding round was found in reputable coverage. getjobber.com refused automated retrieval (403); rollmaster.com is a parked domain for sale, so RollMaster was read on legacy.rmaster.com; RFMS's own site now redirects to Cyncly. A 'Floor Covering Software / Broadloom' vendor was checked: the name is Broadlume (above); Broadloom City appears only as a carpet store in QFloors' history.
Where the industry talks
The associations, forums and events where people in this trade actually talk shop — where to listen before entering, and where the first customers are found. Each link was opened on the date shown.
Promotes installation standards for resilient, carpet, hardwood, laminate, cork and bamboo flooring; members listed by province.
National tile and stone association; specifications, standards, testing and a membership directory.
US painting contractors' association; runs PCA EXPO, APC Magazine and painter and business training.
Flooring retailers' association with a dealer locator; gave QFloors its 2024 Tom Jennings Champion Award.
Flooring, stone and tile trade show; exhibit hall February 2-4, 2027, Mandalay Bay, Las Vegas.
International tile and stone exhibition; April 6-9, 2027, Orlando.
Flooring trade publication; reported the Broadlume-RollMaster and Cyncly-Broadlume deals.
AWCI (awci.org) and PaintTalk.com blocked automated access on the 2383 operating record and were not re-tried. Floor Trends magazine has been discontinued (floortrendsmag.com redirects to a BNP Media notice). Reddit's robots.txt disallows crawling.
The businesses it sells to
Operating-business records filed along the same branch of NAICS — the customers of this software, screened as businesses in their own right.