Grant-making and giving services
This Canadian industry comprises establishments primarily engaged in awarding grants from trust funds, or in soliciting contributions on behalf of others, to support a wide range of health, educational, scientific, cultural and other social welfare activities. — Statistics Canada, NAICS 2022A
- Establishments · CanadaA
- 3,172
- Under 10 employeesA
- 74%
Size and shape
How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.
Canadian establishments by number of employeesA
Of 3,172 Canadian establishments with employees, 74% have fewer than ten — mostly small operators.
Where they areA
Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.
Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.
No US figure is shown. County Business Patterns is coded to the 2017 US edition of NAICS; this code either does not exist there, names a different industry, or is outside the programme's coverage (most of agriculture, rail, postal and public administration are). A figure is attached only where both the code and the title agree.
How businesses here compete
The structural profile of subsector 813, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.
Non-profit membership bodies. They are customers rather than entry markets; association management and fundraising services are the businesses built around them.
- Who sets the price
- Members and donors, voluntarily.
- The software it runs on
- Membership, donor and congregation management.
Market screens and studies
Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.
Screened one level up. Nothing is filed at this exact code; the screen for 8132 Grant-making and giving services covers it.
Software serving this industry
The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.
Sold across the wider branch
Blackbaud holds roughly half of mid-to-large deployments and monetises payments on $31B of donation flow — the same payments-attach model that makes the restaurant and salon markets hard. Salesforce serves the long tail free through Power of Us, so the SMB end has a zero price floor and the enterprise end has a payments-subsidised incumbent. Note a data-quality problem: one published source puts the entire 'nonprofit software market' at $0.35B in 2026, which is a third of Blackbaud's own revenue. That forecast is unusable and is recorded here only as a caution about the category's market-sizing literature.
The bottom of this market is priced at zero, and the top is held by a 40-year system of record that earns as much on the money moving through it as on the licence. Blackbaud reported FY2025 revenue of $1,128.4M, of which $384.3M was transactional — about 55% of that donation processing and 20% JustGiving consumer giving — and its Raiser's Edge NXT is the donor CRM a hospital foundation, a university and an arts charity all run [A]. The 2020 ransomware breach did not dislodge it: it paid a $3.0M SEC penalty, $49.5M to 49 states and DC, about $6.8M to California and took an FTC order, and revenue kept growing [A]. Underneath it, private equity has rolled up the mid-market — Apax's Bonterra (EveryAction, Network for Good, Social Solutions, CyberGrants; OneCause added October 2025) and JMI- and Warburg-backed Bloomerang (Kindful 2021, Qgiv 2024, 23,000 clients) [B]. At the small end the price has gone: Zeffy says it is 100% free, funded by optional donor contributions; Givebutter charges 0% platform fee with tips on, 3% with them off; Donorbox has a free plan at 2.95–3.95% [C, vendor]. A new entrant sells against free forms below and against the gift history above. The tax receipt is the hook that keeps both ends sticky — IRS acknowledgements for gifts of $250 or more, quid-pro-quo disclosures above $75, and CRA official receipts with serial and registration numbers [A]. This record is the cross-industry layer; the vertical records sit beside it — nonprofit fundraising at 8132, university advancement at 611310, churches at 8131, associations at 8139 and advocacy groups at 8133. 813 is the navigation anchor: hospital foundations, public media and political campaigns buy the same software from outside it.
And what every business buys · 33 generic categories
Sold to every industry rather than this one, so they are filed against the software industry's own code. The same few vendors recur across most of them.
Who works here
The occupations employed in Other services (except public administration), most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.
Concentrated in this sectorA
These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.
And the jobs every business has
Found across at least fourteen of the twenty sectors. But note the shape of this industry: 74% of establishments have fewer than ten employees, and at that size most of these roles are one person wearing several hats, or bought in from outside.