Rome (Roma), Italy

What Rome is made of: the communities whose institutions are here, the sectors its 12,474 businesses sit in, the franchises already on the ground, and the services a newcomer could start.

12,474 businesses on file · 77 trades · 54 sectors · registry population 2,749,000 · built from geonet.rome on 2026-10-27

Businesses12,474
91% carry coordinates
Specialised in6
trades above the national pattern
Places of worship4
Franchise brands22
already operating here

Visiting rather than moving? The free guidebook for Rome → — the free guidebook for this region: why go, what to see, what is open when it rains.

1

The local economy

What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.

Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.

The two biggest markets here

Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.

Business density4.5
businesses per 1,000 residents, against the registry population of 2,749,000
Breadth of the base1472
moderate — 62 industry groups, top three 54.8%
Survival the mix implies54.7%
at five years, against 51.4% for all private establishments
Coded to NAICS8.4%
of which 80.7% unambiguous

What this city is specialised in

Location quotient is this city's share of a trade divided by the same share across 26 metro tables worldwide. Above 1.25 is the conventional threshold for a local specialisation.

The base against the entry screen

Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.

Enter
18.4%
192 businesses
Caution
54%
563 businesses
Structure decides
27.5%
287 businesses
Not screened
0%
0 businesses

How to read the survival figure

Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.

Weighted over 99.9% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.

And what it does not measure

A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.

2

Who lives here, and who the city is for

The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.

No census subdivision is mapped for it-rome in local/census-map.json, so this page carries no census figures. The mapping is kept explicit because Canada has several places called London, Toronto and Kelowna, and attaching the wrong one would put another city's demographics on this page.

P

People and languages

Who lives here and the languages business runs in: population and age from the statistics offices, and the share who can hold a conversation in English and other languages from the EU’s 2024 language survey. Each figure says whether it covers the city, the region or the whole country.

Population2,747,290
city 2025
Median age48.7
Città metropolitana di Roma (NUTS 3 ITI43, 4.2M people) 2025
Foreign-born or foreign citizens14.7%
2025
Employment rate69.3%
region (NUTS 2 ITI4 Lazio) 2025

Languages spoken

  • Official: Italian
  • The census here does not ask about language, so no shares are given.

Doing business in English (and other languages)

Share of residents aged 15+ in IT who speak English as mother tongue or well enough to hold a conversation (D48.alllang). As a foreign language only (D48.otherlang): 33%. Fieldwork Sept-Oct 2023, published 2024.

Age: under 15 11.8% · 15–64 64.2% · 65 and over 24% (city (Urban Audit IT001C), 2025) Eurostat · 1,341,918 households, 2.03 people each

Not established: Italy's census has no home-language question; no city language shares found.

3

The communities the register shows

A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.

CommunityInstitutions WorshipTrade Where it shows
Italian 3 1 590
trade on a (7) · V. MARSALA (5) · V. MARSALA 27 (4) · V. GIOLITTI 42 (3)
CENTRO LINGUISTICO ITALIANO DANTE ALIGHIERI · COMITATO ITALIANO PER LUNICEF · ITALIAN BAPTISTI CHURCH
German — — 11
Jewish — — 6
trade on LGTEVERE CENCI (2)
Thai — — 3
Spanish-speaking — — 3
Persian — — 2
Korean — — 1
Greek — — 1
Macedonian — — 1
French — — 1
Arabic-speaking — — 1
Ethiopian — — 1
Caribbean — — 1
Irish — — 1
4

Where the communities are

Streets, not neighbourhood names. The data knows that Greek institutions sit on one street and Greek restaurants on another; it does not know the word "Greektown", so it does not use it.

Italian

trade on a (7) · V. MARSALA (5) · V. MARSALA 27 (4) · V. GIOLITTI 42 (3)
5

What the city is made of

Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 12,474 businesses actually are, and the specific trades inside each sector.

SectorBusinesses ShareWhat is in it
Entertainment 352 2.8% zoo (345) · games (3) · museum (2) · aquarium (1) · video producer (1)
Tech 202 1.6% telecom (151) · computers (50) · wireless (1)
Travel 91 0.7% hotel (44) · airline (21) · bnb (13) · travel agent (9) · motel (2) · real estate (1) · parking (1)
Health 73 0.6% cardiologist (65) · physician (6) · medical supplier (2)
cafes 61 0.5%
booksmusic 50 0.4%
movies 45 0.4%
Education 40 0.3% school (36) · writing (3) · garden (1)
Beauty 33 0.3% dentist (27) · hair stylist (4) · barber (2)
Construction 33 0.3% painting (18) · heating and cooling (7) · machinery (4) · plumbing (1) · general contractor (1) · concrete (1) · aluminum (1)
Dining 33 0.3% restaurant (22) · pizza (6) · fast food (3) · diner (2)
Living 31 0.2% veterinary (14) · appliances (6) · place of worship (4) · fire safety (2) · cleaning (2) · furniture (2) · swimming pools (1)
Business 24 0.2% association (11) · consulting (9) · vending (2) · accounting (1) · government (1)
marine 19 0.2%
Automotive 19 0.2% autos (17) · scooter (2)
Logistics 18 0.1% packaging (10) · storage (5) · truck transportation (2) · forklifts (1)
Fashion 13 0.1% clothing (13)
Retail 13 0.1% gifts (4) · jeweler (4) · pet supply (2) · flowers (2) · office equipment (1)
Media 11 0.1% advertising (7) · signs (4)
Finance 8 0.1% insurance (7) · bank (1)
6

The franchises already here

Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.

18 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.

BrandCategory HereWorldwide
Blockbuster Video video 1 5,900
Christian Dior fashion 1 —
Coop Italia retail 1 —
Holiday Inn businesshotel 1 —
Aldo name only retail 41 —
Amplifon name only specialty 9 9,000
Limited name only retail 7 —
Diana name only supermarket 4 3
PostNet name only post 2 923
Armani name only fashion 1 —
Europcar name only car 1 2,825
Honda name only car 1 —
Irma name only supermarket 1 71
MANGO name only retail 1 850
Michelin name only auto 1 —
Midas name only auto 1 1,800
MONTBLANC name only retail 1 —
Nissan name only auto 1 —
Roots name only retail 1 145
Sheraton name only upscalehotel 1 —
Tiffany name only retail 1 150
UPIM name only retail 1 340
7

Real estate as a local trade

Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.

Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.

Selling homes

5312
1 firms · LQ 0.02

Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.

Named in the register
  • ANDA SERVICE snc — v. Giulia

Building new homes

2361
1 firms · LQ 0.04

Residential builders and the general contractors who work for them.

Named in the register
  • TECNOPROCESS — v. Salomone Morpurgo

Who actually owns it

The full property record →

From the /property research for this city, which asks a different question: not who trades in property here, but who owns it. An owner is named there only where a document says so. Registers public, searchable by NAME: EUR 8 a name per district; free only with SPID.

Landowners

  • Italian State — Agenzia del Demanio — 3,988 assets, EUR 17.42bn (province of Rome, 31 Dec 2025)
  • ATER Roma (Azienda Territoriale per l'Edilizia Residenziale pubblica del Comune di Roma, Regione Lazio) — c. 48,000 public-housing flats
  • Roma Capitale (Comune di Roma) — c. 23,000 municipally owned public-housing flats; Circo Massimo and Imperial Fora in its charge
  • EUR S.p.A. — Assets 'oltre 700 milioni di euro'; 70+ hectares of parks
  • Holy See — Amministrazione del Patrimonio della Sede Apostolica (APSA) — 4,281 property units in Italy (2025); c. 1,200 abroad
  • Sport e Salute S.p.A. — Foro Italico complex incl. Stadio Olimpico

Homebuilders

  • ATER Roma — c. 48,000 flats (2019)
  • Roma Capitale — 1,040 flats bought from Enasarco (336 deeded Dec 2025 for EUR 53M; 702 due in 2026)
  • Fondazione Enasarco — 1,040 Rome flats being sold to the Comune
  • Holy See — APSA — 1,367 residential units owned in Italy (2024)

Commercial landlords

  • Klépierre — Porta di Roma 98,000 m² GLA (50%); RomaEst 97,000 m² GLA
  • Grandi Stazioni Retail S.p.A. (DWS and OMERS) — Commercial leasehold over the 14 largest Italian stations, Termini included
  • EUR S.p.A. — Assets over EUR 700M; La Nuvola, Palazzo dei Congressi, Palazzo dello Sport
  • Holy See — APSA — 395 commercial units owned in Italy (2024)

10 marquee buildings examined, 10 with an owner established.

On "how many doors"

How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the Rome property record for the city, building by building, which is a different and much slower exercise.

8

Work on the go, mobile services

The Ultimate 411 half of local: everything where the customer does not have to come to you. Each service opens a page on Ultimate 411 to request a quote or book a time.

A shop needs the customer to walk in. These 186 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 0 of them already match a trait filed in this city's register.

The 186 Service=1 rows in search.local: work on the go, mobile services, where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.

9

Schools and colleges

wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.

InstitutionTypeStudentsFounded
Sapienza University — —
Tor Vergata University — —

In the business register

Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.

school 36
10

Health and care

What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.

Medical clinics0
Pharmacies0
Dental practices27

Matched on the name "hospital"

  • ROME AMERICAN HOSPITAL spa — 69, v. Longoni
  • VEDISE HOSPITAL SPA — V. SATOLLI 30
  • HC HOSPITAL CONSULTING SRL — V. S. NEMESIO 28
  • HOSPITAL CONSULTING SRL — V. GIANCARLO PASSERONI 34
  • VEDISE HOSPITAL SRL — V. SATOLLI 30

geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.

13

Funded & hiring here

Companies in this city that have raised money, and the careers pages of employers here, from the /employers research and the company database. For someone looking for work here, this is the shortlist.

Careers pages — 6 more employers here

Each link goes to the company's own careers page or official job board, not a third-party listing site. Largest local staff first.

CompanyStaff hereJobs
Enel GroupEnergy68,000Careers →
Dickson Concepts3,116Careers →
A.S. RomaSports—Careers →
EniEnergy—Careers →
LeonardoConstruction—Careers →
VitrocisetSecurity—Careers →
14

What this record cannot tell you

Named in full, because the gaps are the part most likely to be misread as an answer.

  • No census figures on this page: this region is not mapped to a census subdivision in local/census-map.json, so the community counts here are business-register institutions, which is a different measurement and cannot substitute for a population.
  • wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
  • No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
  • 8.8% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 100%.

Built from

  • geonet.rome — the local business register
  • wander.regions — city name, population, metro
  • search.local — trait vocabulary and the come-to-you services
  • search.cozfranchises — 2,024 franchise brands