Sofia (София), Bulgaria

What Sofia is made of: the communities whose institutions are here, the sectors its 20,043 businesses sit in, the franchises already on the ground, and the services a newcomer could start.

Business register for this city: © OpenStreetMap contributors, ODbL 1.0 — named shops, offices, trades and services, which undercounts businesses that are not mapped.

20,043 businesses on file · 172 trades · 29 sectors · · built from geonet.sofia on 2026-10-27

Businesses20,043
100% carry coordinates
Specialised in12
trades above the national pattern
Places of worship0
Franchise brands46
already operating here

Visiting rather than moving? The free guidebook for Sofia → — the free guidebook for this region: why go, what to see, what is open when it rains.

1

The local economy

What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.

Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.

The two biggest markets here

Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.

Business density—
Breadth of the base1570
moderate — 46 industry groups, top three 56.9%
Survival the mix implies59.2%
at five years, against 51.4% for all private establishments
Coded to NAICS36.7%
of which 84.2% unambiguous

What this city is specialised in

Location quotient is this city's share of a trade divided by the same share across 26 metro tables worldwide. Above 1.25 is the conventional threshold for a local specialisation.

The base against the entry screen

Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.

Enter
18.6%
1,364 businesses
Caution
40.2%
2,952 businesses
Structure decides
41.3%
3,031 businesses
Not screened
0%
0 businesses

How to read the survival figure

Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.

Weighted over 100% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.

And what it does not measure

A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.

2

Who lives here, and who the city is for

The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.

No census subdivision is mapped for bg-sofia in local/census-map.json, so this page carries no census figures. The mapping is kept explicit because Canada has several places called London, Toronto and Kelowna, and attaching the wrong one would put another city's demographics on this page.

P

People and languages

Who lives here and the languages business runs in: population and age from the statistics offices, and the share who can hold a conversation in English and other languages from the EU’s 2024 language survey. Each figure says whether it covers the city, the region or the whole country.

Population1,295,931
city 2025
Median age43.1
city 2025
Foreign-born or foreign citizens4.4%
2022
Employment rate81.5%
region 2025

Languages spoken

Doing business in English (and other languages)

Special Eurobarometer 540: share of residents aged 15+ who can hold a conversation in English as a non-mother-tongue language (EU27 average 47%). Fieldwork Sept-Oct 2023, published May 2024.

Age: under 15 14.6% · 15–64 66.2% · 65 and over 19.2% (city, 2025) Eurostat · 495,635 households, 2.4 people each

3

The communities the register shows

A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.

CommunityInstitutions WorshipTrade Where it shows
Italian — — 19
Bulgarian — — 9
French — — 8
Thai — — 4
Dutch — — 4
Greek — — 3
Chinese — — 2
German — — 2
Swiss — — 2
Turkish — — 2
Irish — — 2
Japanese — — 1
Arabic-speaking — — 1
Maltese — — 1
5

What the city is made of

Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 20,043 businesses actually are, and the specific trades inside each sector.

SectorBusinesses ShareWhat is in it
Retail 5,357 26.7% pharmacy (544) · convenience (517) · bakery (452) · supermarket (365) · jewelry (205) · books (107) · electronics (105) · gifts (98)
Dining 2,047 10.2% restaurant (1915) · deli (120) · food (10) · pasta (1) · sushi (1)
Beauty 1,919 9.6% beauty salon (1112) · barber (576) · cosmetics (115) · tattoo (64) · pet grooming (48) · interior design (4)
Business 1,681 8.4% research (58) · association (43) · consulting (13) · staffing (12) · foundation (8) · logistics (6) · religion (3) · consultant (1)
Fashion 1,323 6.6% clothing (1166) · shoes (154) · wig (3)
Health 1,131 5.6% doctor (157) · optician (138) · hospital (96) · massage (50) · speech therapist (12) · nursing home (2)
Living 832 4.2% furniture (202) · florist (149) · houseware (101) · dry cleaning (68) · curtain (30) · locksmith (28) · theatre (27) · childcare (26)
Beverage 712 3.6% coffee (496) · alcohol (144) · wine (48) · beverages (23) · water (1)
Travel 622 3.1% hotel (185) · museum (48) · car rental (28) · travel agent (18) · laundry (18) · bed and breakfast (11) · motel (3) · taxi (1)
Automotive 543 2.7% car repair (247) · auto parts (148) · car wash (81) · tires (47) · motorcycle (17) · truck repair (2) · truck (1)
Entertainment 518 2.6% bar (276) · lottery (87) · casino (46) · nightclub (34) · zoo (21) · cinema (14) · party (12) · music (11)
Construction 496 2.5% HVAC (74) · flooring (52) · paint (35) · electrical (31) · carpet (14) · tile (10) · swimming pool (7) · electrician (6)
Finance 398 2% accounting (61) · finance (2)
Energy 186 0.9% fuel (185) · solar (1)
Education 179 0.9% university (54) · driving school (31) · library (17) · music lesson (16) · training (9) · college (3) · education (1)
Realty 175 0.9% real estate (142) · apartment (15) · studio (10) · property management (8)
Sports 156 0.8% sporting goods (82) · bicycle (56) · fishing (16) · hunting (2)
Food 149 0.7% health food (57) · candy (31) · ice cream (29) · seafood (25) · spices (4) · cheese (3)
Law 146 0.7% attorney (96) · notary (50)
Agribusiness 106 0.5% dairy (102) · winery (4)
6

The franchises already here

Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.

27 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.

BrandCategory HereWorldwide
McDonald's hamburger 13 31,800
The Body Shop retail 4 —
Burger King fastfood 3 11,000
Coffee Time coffee 3 300
Best Western businesshotel 2 4,200
Cinema City entertainment 2 16
Max Mara retail 2 —
North Face retail 2 —
Stop & Shop supermarket 2 360
Tommy Hilfiger retail 2 122
Calvin Klein mensunderwear 1 —
City Market supermarket 1 38
Crowne Plaza upscalehotel 1 —
Embassy Suites upscalehotel 1 —
Kiehl's retail 1 —
Laura Ashley retail 1 —
Nine West retail 1 —
Polo Ralph Lauren — 1 —
Pro-Cuts hair 1 177
Billa name only supermarket 53 210
Kaufland name only supermarket 20 600
Starbucks name only coffee 10 3,500
Benetton name only retail 4 —
Diana name only supermarket 4 3
STIHL name only tools 4 —
Intersport name only retail 3 60
MANGO name only retail 3 850
Honda name only car 2 —
Lexus name only luxurycar 2 —
Mitsubishi name only auto 2 —
Sephora name only inc 2 —
Toyota name only car 2 —
Armani name only fashion 1 —
Bebe name only retail 1 —
Carrefour name only supermarket 1 2,455
easyHotel name only budgethotel 1 7
Esprit name only retail 1 —
Europcar name only car 1 2,825
Hyatt name only upscalehotel 1 —
IKEA name only retail 1 250
InterContinental name only luxuryhotel 1 —
Kenvelo name only retail 1 —
Lacoste name only — 1 —
Tiffany name only retail 1 150
Volkswagen name only — 1 —
Wolford name only retail 1 —
7

Real estate as a local trade

Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.

Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.

Selling homes

5312
142 firms · LQ 0.34

Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.

Named in the register
  • ARCO
  • Avenda
  • Era
  • Era
  • Home2U
  • New Home Bulgaria
  • RE/MAX
  • Reya International — бул. Петко Каравелов 34
  • Sofia estates
  • T. I. Home
  • Trust Broker Solutions
  • Евроимот ЕООД
  • Имотека — 4
  • Мартан

Owning and letting

5311
25 firms · LQ 0.39

Lessors of real estate: the buildings themselves, filed under the building rather than the owner.

Named in the register

Managing for owners

5313
8 firms · LQ 0.35

Property managers, who run buildings the landlord does not.

Named in the register

Who actually owns it

The full property record →

From the /property research for this city, which asks a different question: not who trades in property here, but who owns it. An owner is named there only where a document says so. Register searchable online after sign-up, €0.51/search; no open owner file.

Landowners

  • Bulgarian State (Republic of Bulgaria) — Sofia Airport; National Palace of Culture (123,000 m²); Vasil Levski National Stadium; railway infrastructure
  • National Railway Infrastructure Company (ДП НКЖИ) — Manages the State's rail infrastructure nationally; Sofia figure not stated
  • Holy Synod of the Bulgarian Orthodox Church — Alexander Nevsky Cathedral (transferred by the State, 1 Oct 2014)

Homebuilders

  • AFI Bulgaria (AFI Europe N.V.) — 486 apartments for sale (Lagera Tulip, Sofia)

Commercial landlords

  • NEPI Rockcastle N.V. — 165,900 m² GLA in 3 Sofia assets; €624.2 million valuation (31 Dec 2025)
  • Globe Trade Centre S.A. (GTC) — 74,700 m² lettable in 4 Sofia assets
  • Hyprop Investments Limited — 61,611 m² retail GLA (The Mall)

8 marquee buildings examined, 7 with an owner established.

On "how many doors"

How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the Sofia property record for the city, building by building, which is a different and much slower exercise.

8

Work on the go, mobile services

The Ultimate 411 half of local: everything where the customer does not have to come to you. Each service opens a page on Ultimate 411 to request a quote or book a time.

A shop needs the customer to walk in. These 186 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 4 of them already match a trait filed in this city's register.

The 186 Service=1 rows in search.local: work on the go, mobile services, where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.

9

Schools and colleges

wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.

InstitutionTypeStudentsFounded
Sofia University — —
Sofia University University — 1888

In the business register

Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.

university 54driving school 31college 3
10

Health and care

What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.

Medical clinics0
Pharmacies544
Dental practices0

Matched on the name "hospital"

  • Hospital Service

geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.

11

Mayor & politics

Who holds office here, from the official lists on /politics: the mayor and city council, and the national parliament members elected for the city. Each name opens its row there.

Mayor
not yet on file
73 on council
Member of Parliament
24th multi-member constituency – Sofia (24 МИР София; Sredets, Vazrazhdane, Iskar, Kremikovtsi, Oborishte, Poduyane, Serdika, Slatina districts). City hall (ul. Moskovska 33) is in Sredets. Sofia Municipality spans constituencies 23, 24 and 25.
Provincial member
not yet on file
On the ballot
2 candidates
votes 2026-11-01

Everyone who represents Sofia, and everyone running →

13

Funded & hiring here

Companies in this city that have raised money, and the careers pages of employers here, from the /employers research and the company database. For someone looking for work here, this is the shortlist.

Careers pages — 5 more employers here

Each link goes to the company's own careers page or official job board, not a third-party listing site. Largest local staff first.

CompanyStaff hereJobs
Ontotext softwareTech65Careers →
Caret—Careers →
Cargotec softwareWater transportation—Careers →
Central Cooperative Bank (CCB Group)Finance—Careers →
EnhancvBusiness—Careers →
14

What this record cannot tell you

Named in full, because the gaps are the part most likely to be misread as an answer.

  • No census figures on this page: this region is not mapped to a census subdivision in local/census-map.json, so the community counts here are business-register institutions, which is a different measurement and cannot substitute for a population.
  • wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
  • No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
  • 0.0% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 12%.

Built from

  • geonet.sofia — the local business register
  • wander.regions — city name, population, metro
  • search.local — trait vocabulary and the come-to-you services
  • search.cozfranchises — 2,024 franchise brands