Vienna (Wien), Austria

What Vienna is made of: the communities whose institutions are here, the sectors its 64,958 businesses sit in, the franchises already on the ground, and the services a newcomer could start.

64,958 businesses on file · 120 trades · 66 sectors · · built from geonet.vienna on 2026-10-27

Businesses64,958
100% carry coordinates
Specialised in8
trades above the national pattern
Places of worship7
Franchise brands62
already operating here
Known for

Viennese architecture, Austrian architecture, Weinviertel, wine quarter, wines, wineries, winery vineyards

Visiting rather than moving? The free guidebook for Vienna → — the free guidebook for this region: why go, what to see, what is open when it rains.

1

The local economy

What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.

Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.

The two biggest markets here

Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.

Business density—
Breadth of the base1062
moderate — 86 industry groups, top three 46.3%
Survival the mix implies56.5%
at five years, against 51.4% for all private establishments
Coded to NAICS9.5%
of which 83.5% unambiguous

What this city is specialised in

Location quotient is this city's share of a trade divided by the same share across 26 metro tables worldwide. Above 1.25 is the conventional threshold for a local specialisation.

Thin against the national pattern

Common trades that are under-represented here. For someone deciding what to open, this is the more useful half of the table — though a gap can mean unmet demand or a market that does not work here, and this does not tell you which.

The base against the entry screen

Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.

Enter
19.2%
1,180 businesses
Caution
35.4%
2,179 businesses
Structure decides
45.4%
2,792 businesses
Not screened
0%
0 businesses

How to read the survival figure

Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.

Weighted over 100% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.

And what it does not measure

A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.

2

Who lives here, and who the city is for

The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.

No census subdivision is mapped for at-vienna in local/census-map.json, so this page carries no census figures. The mapping is kept explicit because Canada has several places called London, Toronto and Kelowna, and attaching the wrong one would put another city's demographics on this page.

P

People and languages

Who lives here and the languages business runs in: population and age from the statistics offices, and the share who can hold a conversation in English and other languages from the EU’s 2024 language survey. Each figure says whether it covers the city, the region or the whole country.

Population2,028,289
city 2025
Median age39.7
city (NUTS 3 AT130) 2025
Foreign-born or foreign citizens37.3%
2021
Employment rate71.3%
city (NUTS 2 AT13 Wien) 2025

Languages spoken

  • Official: German
  • The census here does not ask about language, so no shares are given.

Doing business in English (and other languages)

Share of residents aged 15+ in AT who speak English as mother tongue or well enough to hold a conversation (D48.alllang). As a foreign language only (D48.otherlang): 54%. Fieldwork Sept-Oct 2023, published 2024.

Age: under 15 14.4% · 15–64 69.1% · 65 and over 16.5% (city (NUTS 3 AT130), 2025) Eurostat · 930,358 households

Not established: Austria's register-based 2021 census has no language question; no city language shares found.

3

The communities the register shows

A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.

CommunityInstitutions WorshipTrade Where it shows
Austrian 3 — 59
trade on Rauhensteing 4 (2) · Lindeng 2/12 (2) · Storcheng 1 (2) · Fontanastr 1 (2)
Arena 2000 Austrian Association for the Advacement · Austrian Smart Card Association österreichische · Austrian Cockpit Association
German — — 43
trade on Schubertring 12 (2) · Singerstr 7 (2) · Steing 25 (2)
Swiss — — 26
trade on Althanstr 14 (3) · Hohenstaufeng 9 (2) · Marc-Aurel-Str 4 (2)
Thai — — 18
Italian — — 18
trade on Kärntner Ring 2 (2)
South Asian — — 16
Chinese — — 12
Jewish — — 12
Indigenous — — 8
Korean — — 6
Spanish-speaking — — 5
Hungarian — — 5
French — — 5
Dutch — — 4
Arabic-speaking — — 3
Irish — — 3
trade on Rathausstr 20 (2)
Greek — — 2
Brazilian — — 2
trade on Opernring 1/E/7 (2)
Polish — — 2
Czech — — 2
Slovak — — 2
Romanian — — 2
trade on Opernring 21 (2)
Turkish — — 2
Islamic — — 2
Japanese — — 1
Malaysian — — 1
Russian — — 1
Swedish — — 1
Afghan — — 1
Ethiopian — — 1
Maltese — — 1
4

Where the communities are

Streets, not neighbourhood names. The data knows that Greek institutions sit on one street and Greek restaurants on another; it does not know the word "Greektown", so it does not use it.

Austrian

trade on Rauhensteing 4 (2) · Lindeng 2/12 (2) · Storcheng 1 (2) · Fontanastr 1 (2)
5

What the city is made of

Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 64,958 businesses actually are, and the specific trades inside each sector.

SectorBusinesses ShareWhat is in it
Dining 1,702 2.6% restaurant (1601) · pizza (76) · steakhouse (13) · pubs (5) · burgers (3) · diner (3) · fruit (1)
cafes 836 1.3% garden (1)
Business 754 1.2% consulting (710) · accounting (15) · association (13) · bank (5) · cemetary (3) · garden (3) · insurance (3) · auction (1)
Travel 607 0.9% hotel (442) · travel agent (74) · airline (44) · parking (41) · motel (3) · truck rental (2) · bank (1)
Construction 550 0.8% plumbing (137) · machinery (83) · flooring (61) · painting (50) · roofing (50) · garden (49) · carpet (46) · heating and cooling (30)
Media 399 0.6% advertising (314) · signs (52) · books (30) · fruit (2) · garden (1)
Living 373 0.6% furniture (161) · appliances (94) · cleaning (38) · garden (26) · apartment (23) · fire safety (13) · place of worship (7) · veterinary (3)
Entertainment 326 0.5% zoo (112) · museum (107) · games (55) · video producer (41) · aquarium (5) · music instruments (3) · amusement (2) · bank (1)
Tech 263 0.4% computers (152) · telecom (108) · wireless (3)
taxis 206 0.3%
pizza 186 0.3%
Retail 183 0.3% jeweler (65) · photography (27) · gifts (19) · office equipment (15) · antiques (15) · flowers (9) · toys (8) · pet supply (8)
spas 179 0.3%
Manufacturing 142 0.2% chemical (85) · fabrication (29) · machinery (11) · garden (6) · pallets (4) · pulp and paper (3) · industrial supplier (2) · fruit (1)
movies 142 0.2%
beautysalons 142 0.2%
Logistics 118 0.2% packaging (49) · truck transportation (34) · storage (21) · garden (7) · forklifts (3) · towing (2) · railroad (2)
massage 115 0.2%
Automotive 96 0.1% autos (68) · motorcycle (10) · auto repair (9) · tires (5) · scooter (3) · truck repair (1)
booksmusic 92 0.1%
6

The franchises already here

Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.

45 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.

BrandCategory HereWorldwide
David Jones retail 9 37
Burger King fastfood 8 11,000
Best Western businesshotel 4 4,200
DHL Express post 4 6,500
Media Markt retail 3 361
Holiday Inn businesshotel 2 —
Toys "R" Us retail 2 1,400
Carlson Wagonlit Travel travel 1 4,300
Cash Store cash 1 —
Christian Dior fashion 1 —
Crowne Plaza upscalehotel 1 —
General Motors auto 1 —
Harley Davidson locations motorcycle 1 —
The Body Shop retail 1 —
Thomas Cook travel 1 700
Tommy Hilfiger retail 1 122
Worldwide Express post 1 —
Billa name only supermarket 247 210
Hofer name only supermarket 93 —
Diana name only supermarket 17 3
Esprit name only retail 11 —
Starbucks name only coffee 10 3,500
Midas name only auto 9 1,800
Wolford name only retail 9 —
Benetton name only retail 8 —
Intersport name only retail 8 60
Limited name only retail 8 —
HESS name only fuel 7 1,250
Nissan name only auto 6 —
Toyota name only car 6 —
Europcar name only car 4 2,825
MANGO name only retail 4 850
Champion name only supermarket 3 1,000
InterContinental name only luxuryhotel 3 —
Irma name only supermarket 3 71
Mitsubishi name only auto 3 —
Renaissance name only upscalehotel 3 —
Roxy name only retail 3 —
Coach name only luggage 2 —
Denner name only supermarket 2 580
Makro name only home 2 33
Michelin name only auto 2 —
Papyrus name only retail 2 170
Radisson name only upscalehotel 2 —
Tiffany name only retail 2 150
Wellcome name only retail 2 240
Anthropologie name only retail 1 —
Bebe name only retail 1 —
Cartier name only retail 1 —
Centra name only convenience 1 350
Honda name only car 1 —
Hooters name only food 1 435
IKEA name only retail 1 250
Lenox name only retail 1 —
Marriott name only upscalehotel 1 2,800
MONTBLANC name only retail 1 —
Progressive name only supermarket 1 150
Publix name only supermarket 1 889
Roots name only retail 1 145
Sofitel name only luxuryhotel 1 —
Volkswagen name only — 1 —
Ziebart name only auto 1 500
7

Real estate as a local trade

Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.

Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.

Selling homes

5312
20 firms · LQ 0.06

Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.

Named in the register

Owning and letting

5311
23 firms · LQ 0.42

Lessors of real estate: the buildings themselves, filed under the building rather than the owner.

Named in the register

Building new homes

2361
2 firms · LQ 0.01

Residential builders and the general contractors who work for them.

Named in the register

Who actually owns it

The full property record →

From the /property research for this city, which asks a different question: not who trades in property here, but who owns it. An owner is named there only where a document says so. Public register: owner and burdens for EUR 4.89 an extract, but no name search.

Landowners

  • ÖBB (Austrian Federal Railways) — ÖBB-Infrastruktur AG, managed by ÖBB-Immobilienmanagement GmbH — about 190.8 million m2 of land; 21,914 properties; 3,482 buildings (Austria-wide, 31 Dec 2025)
  • City of Vienna — Wiener Wohnen (Unternehmung Stadt Wien – Wiener Wohnen) — about 220,000 council flats, 5,129 commercial units, over 47,000 garage and parking spaces
  • WISEG (majority owned by the City of Vienna; Wiener Wohnen is limited partner) — not stated
  • Republic of Austria — Bundesimmobiliengesellschaft (BIG) and subsidiary ARE Austrian Real Estate — about 2,000 properties, fair value almost EUR 18 billion (Austria-wide)
  • Republic of Austria — Burghauptmannschaft Österreich (heritage estate) — 105 properties (in and outside Austria)
  • SOZIALBAU group (SOZIALBAU AG and its limited-profit housing group) — 55,776 managed flats; 1,259 under construction (2025)

Homebuilders

  • City of Vienna — Wiener Wohnen (Gemeindebau NEU programme) — over 5,700 new council flats launched; 27 blocks started, 18 completed; over 1,000 under construction (July 2026)
  • SOZIALBAU group (limited-profit) — 1,259 flats under construction; 55,776 managed (2025)
  • ARE Austrian Real Estate (federal, via BIG) — EUR 397.9M project-development investment (2025)

Commercial landlords

  • CPI Europe AG (formerly IMMOFINANZ), with subsidiary S IMMO AG — 75.03% held by CPI Property Group — about EUR 8.6 billion, over 350 properties (group-wide, incl. S IMMO)
  • ARE Austrian Real Estate GmbH (subsidiary of the federal BIG) — 590 properties; 1.9M m2 lettable; market value EUR 5 billion (2025, Austria-wide)
  • Deka Immobilien (DekaBank / German savings banks' funds) — DC Tower 1 (75,000 m2) plus Hoch Zwei and Plus Zwei (over 43,000 m2 above ground)
  • CA Immobilien Anlagen AG (CA Immo) — one Vienna asset on its current portfolio page: Silbermöwe, 17,500 m2 office

10 marquee buildings examined, 8 with an owner established.

On "how many doors"

How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the Vienna property record for the city, building by building, which is a different and much slower exercise.

8

Work on the go, mobile services

The Ultimate 411 half of local: everything where the customer does not have to come to you. Each service opens a page on Ultimate 411 to request a quote or book a time.

A shop needs the customer to walk in. These 186 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 0 of them already match a trait filed in this city's register.

The 186 Service=1 rows in search.local: work on the go, mobile services, where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.

9

Schools and colleges

wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.

InstitutionTypeStudentsFounded
CEU University — 1991
Technikum Wien University — —
TU Wien (TUW) University — —
Vienna University — —

In the business register

Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.

school 19daycare 1
10

Health and care

What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.

Medical clinics0
Pharmacies1
Dental practices0

geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.

13

Funded & hiring here

Companies in this city that have raised money, and the careers pages of employers here, from the /employers research and the company database. For someone looking for work here, this is the shortlist.

Careers pages — 11 more employers here

Each link goes to the company's own careers page or official job board, not a third-party listing site. Largest local staff first.

CompanyStaff hereJobs
MondiManufacturing26,000Careers →
BitpandaFintech—Careers →
Industrie Holding—Careers →
Jones Group InternationalSecurity—Careers →
m1m0Education—Careers →
Navy Federal Credit Union (NFCU)Finance—Careers →
Paysafe softwareSoftware—Careers →
Paysafe Card softwareSoftware—Careers →
Raiffeisen BankFinance—Careers →
THQ NordicEntertainment—Careers →
WienerbergerClay product and refractory manufacturing—Careers →
14

What this record cannot tell you

Named in full, because the gaps are the part most likely to be misread as an answer.

  • No census figures on this page: this region is not mapped to a census subdivision in local/census-map.json, so the community counts here are business-register institutions, which is a different measurement and cannot substitute for a population.
  • wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
  • No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
  • 0.0% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 100%.

Built from

  • geonet.vienna — the local business register
  • wander.regions — city name, population, metro
  • search.local — trait vocabulary and the come-to-you services
  • search.cozfranchises — 2,024 franchise brands