Vienna (Wien), Austria
What Vienna is made of: the communities whose institutions are here, the sectors its 64,958 businesses sit in, the franchises already on the ground, and the services a newcomer could start.
64,958 businesses on file · 120 trades · 66 sectors · · built from geonet.vienna on 2026-10-27
Viennese architecture, Austrian architecture, Weinviertel, wine quarter, wines, wineries, winery vineyards
Visiting rather than moving? The free guidebook for Vienna → — the free guidebook for this region: why go, what to see, what is open when it rains.
The local economy
What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.
Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.
Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.
What this city is specialised in
Location quotient is this city's share of a trade divided by the same share across 26 metro tables worldwide. Above 1.25 is the conventional threshold for a local specialisation.
Thin against the national pattern
Common trades that are under-represented here. For someone deciding what to open, this is the more useful half of the table — though a gap can mean unmet demand or a market that does not work here, and this does not tell you which.
| Industry group | LQ | Businesses | Entry signal |
|---|---|---|---|
| 2361 Residential building construction — Residential Home Building | 0.01 | 2 | Structure decides |
| 4561 Health and personal care retailers | 0.02 | 1 | Caution |
| 6244 Child day-care services — Child Care Centre Operation | 0.02 | 1 | Caution+1 more |
| 4451 Grocery and convenience retailers — Independent Grocery Operation | 0.03 | 3 | Caution |
| 8131 Religious organizations | 0.04 | 7 | Caution |
| 5242 Agencies, brokerages and other insurance related activities — Insurance Brokerage Book Acquisition | 0.05 | 8 | Caution+1 more |
| 5312 Offices of real estate agents and brokers | 0.06 | 20 | Caution |
| 8121 Personal care services | 0.09 | 17 | Caution+1 more |
The base against the entry screen
Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.
How to read the survival figure
Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.
Weighted over 100% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.
And what it does not measure
A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.
Who lives here, and who the city is for
The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.
No census subdivision is mapped for at-vienna in local/census-map.json, so this page carries no census figures. The mapping is kept explicit because Canada has several places called London, Toronto and Kelowna, and attaching the wrong one would put another city's demographics on this page.
People and languages
Who lives here and the languages business runs in: population and age from the statistics offices, and the share who can hold a conversation in English and other languages from the EU’s 2024 language survey. Each figure says whether it covers the city, the region or the whole country.
Languages spoken
- Official: German
- The census here does not ask about language, so no shares are given.
Doing business in English (and other languages)
- English 59% can hold a conversation (country, 2023) European Commission
- French 11% can hold a conversation (country, 2023) European Commission
- Italian 9% can hold a conversation (country, 2023) European Commission
- Spanish 4% can hold a conversation (country, 2023) European Commission
- Russian 1% can hold a conversation (country, 2023) European Commission
Share of residents aged 15+ in AT who speak English as mother tongue or well enough to hold a conversation (D48.alllang). As a foreign language only (D48.otherlang): 54%. Fieldwork Sept-Oct 2023, published 2024.
Age: under 15 14.4% · 15–64 69.1% · 65 and over 16.5% (city (NUTS 3 AT130), 2025) Eurostat · 930,358 households
Not established: Austria's register-based 2021 census has no language question; no city language shares found.
The communities the register shows
A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.
| Community | Institutions | Worship | Trade | Where it shows |
|---|---|---|---|---|
| Austrian | 3 | — | 59 | trade on Rauhensteing 4 (2) · Lindeng 2/12 (2) · Storcheng 1 (2) · Fontanastr 1 (2)
Arena 2000 Austrian Association for the Advacement · Austrian Smart Card Association österreichische · Austrian Cockpit Association |
| German | — | — | 43 | trade on Schubertring 12 (2) · Singerstr 7 (2) · Steing 25 (2)
|
| Swiss | — | — | 26 | trade on Althanstr 14 (3) · Hohenstaufeng 9 (2) · Marc-Aurel-Str 4 (2)
|
| Thai | — | — | 18 | |
| Italian | — | — | 18 | trade on Kärntner Ring 2 (2)
|
| South Asian | — | — | 16 | |
| Chinese | — | — | 12 | |
| Jewish | — | — | 12 | |
| Indigenous | — | — | 8 | |
| Korean | — | — | 6 | |
| Spanish-speaking | — | — | 5 | |
| Hungarian | — | — | 5 | |
| French | — | — | 5 | |
| Dutch | — | — | 4 | |
| Arabic-speaking | — | — | 3 | |
| Irish | — | — | 3 | trade on Rathausstr 20 (2)
|
| Greek | — | — | 2 | |
| Brazilian | — | — | 2 | trade on Opernring 1/E/7 (2)
|
| Polish | — | — | 2 | |
| Czech | — | — | 2 | |
| Slovak | — | — | 2 | |
| Romanian | — | — | 2 | trade on Opernring 21 (2)
|
| Turkish | — | — | 2 | |
| Islamic | — | — | 2 | |
| Japanese | — | — | 1 | |
| Malaysian | — | — | 1 | |
| Russian | — | — | 1 | |
| Swedish | — | — | 1 | |
| Afghan | — | — | 1 | |
| Ethiopian | — | — | 1 | |
| Maltese | — | — | 1 |
Where the communities are
Streets, not neighbourhood names. The data knows that Greek institutions sit on one street and Greek restaurants on another; it does not know the word "Greektown", so it does not use it.
Austrian
What the city is made of
Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 64,958 businesses actually are, and the specific trades inside each sector.
| Sector | Businesses | Share | What is in it |
|---|---|---|---|
| Dining | 1,702 | 2.6% | restaurant (1601) · pizza (76) · steakhouse (13) · pubs (5) · burgers (3) · diner (3) · fruit (1) |
| cafes | 836 | 1.3% | garden (1) |
| Business | 754 | 1.2% | consulting (710) · accounting (15) · association (13) · bank (5) · cemetary (3) · garden (3) · insurance (3) · auction (1) |
| Travel | 607 | 0.9% | hotel (442) · travel agent (74) · airline (44) · parking (41) · motel (3) · truck rental (2) · bank (1) |
| Construction | 550 | 0.8% | plumbing (137) · machinery (83) · flooring (61) · painting (50) · roofing (50) · garden (49) · carpet (46) · heating and cooling (30) |
| Media | 399 | 0.6% | advertising (314) · signs (52) · books (30) · fruit (2) · garden (1) |
| Living | 373 | 0.6% | furniture (161) · appliances (94) · cleaning (38) · garden (26) · apartment (23) · fire safety (13) · place of worship (7) · veterinary (3) |
| Entertainment | 326 | 0.5% | zoo (112) · museum (107) · games (55) · video producer (41) · aquarium (5) · music instruments (3) · amusement (2) · bank (1) |
| Tech | 263 | 0.4% | computers (152) · telecom (108) · wireless (3) |
| taxis | 206 | 0.3% | |
| pizza | 186 | 0.3% | |
| Retail | 183 | 0.3% | jeweler (65) · photography (27) · gifts (19) · office equipment (15) · antiques (15) · flowers (9) · toys (8) · pet supply (8) |
| spas | 179 | 0.3% | |
| Manufacturing | 142 | 0.2% | chemical (85) · fabrication (29) · machinery (11) · garden (6) · pallets (4) · pulp and paper (3) · industrial supplier (2) · fruit (1) |
| movies | 142 | 0.2% | |
| beautysalons | 142 | 0.2% | |
| Logistics | 118 | 0.2% | packaging (49) · truck transportation (34) · storage (21) · garden (7) · forklifts (3) · towing (2) · railroad (2) |
| massage | 115 | 0.2% | |
| Automotive | 96 | 0.1% | autos (68) · motorcycle (10) · auto repair (9) · tires (5) · scooter (3) · truck repair (1) |
| booksmusic | 92 | 0.1% |
The franchises already here
Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.
45 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.
| Brand | Category | Here | Worldwide |
|---|---|---|---|
| David Jones | retail | 9 | 37 |
| Burger King | fastfood | 8 | 11,000 |
| Best Western | businesshotel | 4 | 4,200 |
| DHL Express | post | 4 | 6,500 |
| Media Markt | retail | 3 | 361 |
| Holiday Inn | businesshotel | 2 | — |
| Toys "R" Us | retail | 2 | 1,400 |
| Carlson Wagonlit Travel | travel | 1 | 4,300 |
| Cash Store | cash | 1 | — |
| Christian Dior | fashion | 1 | — |
| Crowne Plaza | upscalehotel | 1 | — |
| General Motors | auto | 1 | — |
| Harley Davidson locations | motorcycle | 1 | — |
| The Body Shop | retail | 1 | — |
| Thomas Cook | travel | 1 | 700 |
| Tommy Hilfiger | retail | 1 | 122 |
| Worldwide Express | post | 1 | — |
| Billa name only | supermarket | 247 | 210 |
| Hofer name only | supermarket | 93 | — |
| Diana name only | supermarket | 17 | 3 |
| Esprit name only | retail | 11 | — |
| Starbucks name only | coffee | 10 | 3,500 |
| Midas name only | auto | 9 | 1,800 |
| Wolford name only | retail | 9 | — |
| Benetton name only | retail | 8 | — |
| Intersport name only | retail | 8 | 60 |
| Limited name only | retail | 8 | — |
| HESS name only | fuel | 7 | 1,250 |
| Nissan name only | auto | 6 | — |
| Toyota name only | car | 6 | — |
| Europcar name only | car | 4 | 2,825 |
| MANGO name only | retail | 4 | 850 |
| Champion name only | supermarket | 3 | 1,000 |
| InterContinental name only | luxuryhotel | 3 | — |
| Irma name only | supermarket | 3 | 71 |
| Mitsubishi name only | auto | 3 | — |
| Renaissance name only | upscalehotel | 3 | — |
| Roxy name only | retail | 3 | — |
| Coach name only | luggage | 2 | — |
| Denner name only | supermarket | 2 | 580 |
| Makro name only | home | 2 | 33 |
| Michelin name only | auto | 2 | — |
| Papyrus name only | retail | 2 | 170 |
| Radisson name only | upscalehotel | 2 | — |
| Tiffany name only | retail | 2 | 150 |
| Wellcome name only | retail | 2 | 240 |
| Anthropologie name only | retail | 1 | — |
| Bebe name only | retail | 1 | — |
| Cartier name only | retail | 1 | — |
| Centra name only | convenience | 1 | 350 |
| Honda name only | car | 1 | — |
| Hooters name only | food | 1 | 435 |
| IKEA name only | retail | 1 | 250 |
| Lenox name only | retail | 1 | — |
| Marriott name only | upscalehotel | 1 | 2,800 |
| MONTBLANC name only | retail | 1 | — |
| Progressive name only | supermarket | 1 | 150 |
| Publix name only | supermarket | 1 | 889 |
| Roots name only | retail | 1 | 145 |
| Sofitel name only | luxuryhotel | 1 | — |
| Volkswagen name only | — | 1 | — |
| Ziebart name only | auto | 1 | 500 |
Real estate as a local trade
Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.
Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.
Selling homes
5312Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.
Named in the register
- Agroconsult Landwirtschafts Planungs und Beratun — Gonzagagasse 1
- CREDO Real Estate AG — Liechtensteinstr 23/Top 8
- Dr Paul Zimmermann — Obere Donaustrasse 79
- El Appartementbau GesmbH — Peter-Jordan-Strasse 97/7
- ESTATE STARKL Liegenschaftsverwertungs KEG — Bergzeile 3
- Hausverwaltung JUDEX and Co Immobilien und Bauträge — Preysinggasse 37/4
- Immosolution Immobilien and Facility Management GmbH — Altmannsdorfer Strasse 154-156
- Jank and Partner real estate services GmbH — Alser Str 54
- Johnstraße 15 DachgeschoßverwertungsgesmbH — Klosterneuburger Strasse 18/15-16
- Panhans WohnungseigentumsgesmbH — Mariahilfer Strasse 121b
- REAL ESTATE PARTNER Realitäten and Immobilien Consul — Praterstr 62-64
- Schneeweiss Wolf Dietrich Mag MAS Real Estate and Fa — Rathauspl 4
- Veru Bau GesmbH — Freihofgasse 4
- Wiener Messe Besitz GmbH — Messestrasse 1
Owning and letting
5311Lessors of real estate: the buildings themselves, filed under the building rather than the owner.
Named in the register
- 1A Blockhaus — Fasholdgasse 8/6
- AB Bauträger GmbH — Tanbruckgasse 3
- AMR BaugesmbH and Co KG — Hitzinger Kai 133
- Apartment Ferienwohnungen in Wien Österreich — Jedleseer Str. 67
- apartment in vienna Mag — Im Werd 5
- Dr Riess Apartments Vienna — Zeltgasse 3
- EXACTOR BAU GesmbH — Teinfaltstrasse 3
- F and T ElementebaugesmbH — Köstlergasse 2
- Gemeinnützige Bau und Siedlungsgenossenschaft — Karlsgasse 14
- Ing Hans Hofer Stadtbaumeister — Thaliastrasse 34
- MSV Bau GmbH — Wolfgang-Schmälzl-Gasse 5/9
- Tik Bau GesmbH — Herbststrasse 50-52/4
- TROMAYER BAU GesmbH — Paulinengasse 13
- Vienna Comfort Apartments — Alser Str 21
Building new homes
2361Residential builders and the general contractors who work for them.
Named in the register
- Alucolor GmbH Jalousien Markisen Rolladen Erzeugu — Ziedlergasse 11
- Ing Edelmüller GesmbH — Grillgasse 46
Who actually owns it
The full property record →From the /property research for this city, which asks a different question: not who trades in property here, but who owns it. An owner is named there only where a document says so. Public register: owner and burdens for EUR 4.89 an extract, but no name search.
Landowners
- ÖBB (Austrian Federal Railways) — ÖBB-Infrastruktur AG, managed by ÖBB-Immobilienmanagement GmbH — about 190.8 million m2 of land; 21,914 properties; 3,482 buildings (Austria-wide, 31 Dec 2025)
- City of Vienna — Wiener Wohnen (Unternehmung Stadt Wien – Wiener Wohnen) — about 220,000 council flats, 5,129 commercial units, over 47,000 garage and parking spaces
- WISEG (majority owned by the City of Vienna; Wiener Wohnen is limited partner) — not stated
- Republic of Austria — Bundesimmobiliengesellschaft (BIG) and subsidiary ARE Austrian Real Estate — about 2,000 properties, fair value almost EUR 18 billion (Austria-wide)
- Republic of Austria — Burghauptmannschaft Österreich (heritage estate) — 105 properties (in and outside Austria)
- SOZIALBAU group (SOZIALBAU AG and its limited-profit housing group) — 55,776 managed flats; 1,259 under construction (2025)
Homebuilders
- City of Vienna — Wiener Wohnen (Gemeindebau NEU programme) — over 5,700 new council flats launched; 27 blocks started, 18 completed; over 1,000 under construction (July 2026)
- SOZIALBAU group (limited-profit) — 1,259 flats under construction; 55,776 managed (2025)
- ARE Austrian Real Estate (federal, via BIG) — EUR 397.9M project-development investment (2025)
Commercial landlords
- CPI Europe AG (formerly IMMOFINANZ), with subsidiary S IMMO AG — 75.03% held by CPI Property Group — about EUR 8.6 billion, over 350 properties (group-wide, incl. S IMMO)
- ARE Austrian Real Estate GmbH (subsidiary of the federal BIG) — 590 properties; 1.9M m2 lettable; market value EUR 5 billion (2025, Austria-wide)
- Deka Immobilien (DekaBank / German savings banks' funds) — DC Tower 1 (75,000 m2) plus Hoch Zwei and Plus Zwei (over 43,000 m2 above ground)
- CA Immobilien Anlagen AG (CA Immo) — one Vienna asset on its current portfolio page: Silbermöwe, 17,500 m2 office
10 marquee buildings examined, 8 with an owner established.
On "how many doors"
How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the Vienna property record for the city, building by building, which is a different and much slower exercise.
Work on the go, mobile services
The Ultimate 411 half of local: everything where the customer does not have to come to you. Each service opens a page on Ultimate 411 to request a quote or book a time.
A shop needs the customer to walk in. These 186 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 0 of them already match a trait filed in this city's register.
The 186 Service=1 rows in search.local: work on the go, mobile services, where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.
home services
services
events
pets
luxury
healthcare
sporting goods
sports
business
outdoors
travel
construction
Schools and colleges
wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.
| Institution | Type | Students | Founded |
|---|---|---|---|
| CEU | University | — | 1991 |
| Technikum Wien | University | — | — |
| TU Wien (TUW) | University | — | — |
| Vienna | University | — | — |
In the business register
Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.
Health and care
What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.
geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.
Funded & hiring here
Companies in this city that have raised money, and the careers pages of employers here, from the /employers research and the company database. For someone looking for work here, this is the shortlist.
Careers pages — 11 more employers here
Each link goes to the company's own careers page or official job board, not a third-party listing site. Largest local staff first.
| Company | Staff here | Jobs |
|---|---|---|
| MondiManufacturing | 26,000 | Careers → |
| BitpandaFintech | — | Careers → |
| Industrie Holding | — | Careers → |
| Jones Group InternationalSecurity | — | Careers → |
| m1m0Education | — | Careers → |
| Navy Federal Credit Union (NFCU)Finance | — | Careers → |
| Paysafe softwareSoftware | — | Careers → |
| Paysafe Card softwareSoftware | — | Careers → |
| Raiffeisen BankFinance | — | Careers → |
| THQ NordicEntertainment | — | Careers → |
| WienerbergerClay product and refractory manufacturing | — | Careers → |
What this record cannot tell you
Named in full, because the gaps are the part most likely to be misread as an answer.
- No census figures on this page: this region is not mapped to a census subdivision in local/census-map.json, so the community counts here are business-register institutions, which is a different measurement and cannot substitute for a population.
- wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
- No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
- 0.0% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 100%.
Built from
geonet.vienna— the local business registerwander.regions— city name, population, metrosearch.local— trait vocabulary and the come-to-you servicessearch.cozfranchises— 2,024 franchise brands