Zagreb, Croatia

What Zagreb is made of: the communities whose institutions are here, the sectors its 9,118 businesses sit in, the franchises already on the ground, and the services a newcomer could start.

Business register for this city: © OpenStreetMap contributors, ODbL 1.0 — named shops, offices, trades and services, which undercounts businesses that are not mapped.

9,118 businesses on file · 149 trades · 29 sectors · registry population 767,131 · built from geonet.croatia on 2026-10-27

Businesses9,118
100% carry coordinates
Specialised in12
trades above the national pattern
Places of worship0
Franchise brands36
already operating here

Visiting rather than moving? The free guidebook for Zagreb → — the free guidebook for this region: why go, what to see, what is open when it rains.

1

The local economy

What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.

Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.

The two biggest markets here

Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.

Business density11.9
businesses per 1,000 residents, against the registry population of 767,131
Breadth of the base2180
narrow — 39 industry groups, top three 63.2%
Survival the mix implies59.1%
at five years, against 51.4% for all private establishments
Coded to NAICS44.1%
of which 70.2% unambiguous

What this city is specialised in

Location quotient is this city's share of a trade divided by the same share across 26 metro tables worldwide. Above 1.25 is the conventional threshold for a local specialisation.

The base against the entry screen

Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.

Enter
13.3%
534 businesses
Caution
38.6%
1,553 businesses
Structure decides
48.1%
1,938 businesses
Not screened
0%
0 businesses

How to read the survival figure

Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.

Weighted over 100% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.

And what it does not measure

A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.

2

Who lives here, and who the city is for

The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.

No census subdivision is mapped for hr-zagreb in local/census-map.json, so this page carries no census figures. The mapping is kept explicit because Canada has several places called London, Toronto and Kelowna, and attaching the wrong one would put another city's demographics on this page.

P

People and languages

Who lives here and the languages business runs in: population and age from the statistics offices, and the share who can hold a conversation in English and other languages from the EU’s 2024 language survey. Each figure says whether it covers the city, the region or the whole country.

Population777,359
city 2025
Median age43.1
city 2025
Foreign-born or foreign citizens17.7%
2021
Employment rate80.8%
region 2025

Doing business in English (and other languages)

Special Eurobarometer 540: share of residents aged 15+ who can hold a conversation in English as a non-mother-tongue language (EU27 average 47%). Fieldwork Sept-Oct 2023, published May 2024.

Age: under 15 14.6% · 15–64 64.7% · 65 and over 20.7% (city, 2025) Eurostat · 299,343 households, 2.51 people each

3

The communities the register shows

A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.

CommunityInstitutions WorshipTrade Where it shows
Thai — — 8
German — — 5
Chinese — — 3
Spanish-speaking — — 3
French — — 3
Irish — — 2
Korean — — 1
South Asian — — 1
Italian — — 1
Polish — — 1
Croatian — — 1
Arabic-speaking — — 1
Indigenous — — 1
5

What the city is made of

Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 9,118 businesses actually are, and the specific trades inside each sector.

SectorBusinesses ShareWhat is in it
Retail 2,559 28.1% convenience (421) · bakery (333) · pharmacy (262) · supermarket (145) · jewelry (68) · books (59) · electronics (42) · tobacco (24)
Beverage 990 10.9% coffee (947) · beverages (19) · alcohol (13) · wine (11)
Dining 804 8.8% restaurant (759) · deli (43) · food (1) · barbecue (1)
Business 800 8.8% association (49) · research (19) · religion (17) · consulting (7) · staffing (5) · foundation (4) · logistics (2) · sales (2)
Beauty 640 7% barber (398) · beauty salon (175) · cosmetics (28) · pet grooming (25) · tattoo (14)
Fashion 440 4.8% clothing (347) · shoes (91) · wig (2)
Health 390 4.3% doctor (100) · optician (79) · hospital (23) · massage (16) · speech therapist (3) · medical (2) · nursing home (2) · dentures (1)
Entertainment 362 4% bar (252) · nightclub (33) · lottery (17) · casino (14) · cinema (14) · gambling (14) · music (8) · party (5)
Travel 321 3.5% hotel (63) · museum (40) · bed and breakfast (39) · laundry (22) · car rental (14) · motel (2) · boat (2) · taxi (1)
Living 253 2.8% florist (80) · dry cleaning (40) · furniture (35) · theatre (26) · photography (10) · childcare (9) · locksmith (7) · outdoor (5)
Education 206 2.3% university (80) · library (50) · driving school (27) · music lesson (20) · college (15) · training (4)
Automotive 199 2.2% car repair (96) · car wash (50) · auto parts (30) · motorcycle (16) · truck (3) · tires (3) · ATV (1)
Finance 179 2% accounting (15)
Construction 133 1.5% paint (13) · electrical (9) · carpet (4) · flooring (4) · swimming pool (3) · carpentry (3) · HVAC (3) · tile (3)
Sports 99 1.1% sporting goods (45) · bicycle (43) · fishing (7) · hunting (3) · rope (1)
Food 88 1% health food (26) · candy (22) · seafood (17) · ice cream (14) · spices (6) · cheese (3)
Realty 85 0.9% apartment (49) · real estate (22) · studio (14)
Energy 84 0.9% fuel (84)
Media 61 0.7% printing (60) · marketing (1)
Law 24 0.3% attorney (16) · notary (8)
6

The franchises already here

Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.

22 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.

BrandCategory HereWorldwide
McDonald's hamburger 17 31,800
Pizza Hut pizza 3 10,000
Armani Exchange retail 2 108
Burger King fastfood 2 11,000
Kiehl's retail 2 —
Coffee Time coffee 1 300
Harley Davidson locations motorcycle 1 —
Harvey Norman retail 1 160
Hilton Garden Inn businesshotel 1 —
Max Mara retail 1 —
Polo Ralph Lauren — 1 —
Studio 6 extendedstayhotel 1 —
The Body Shop retail 1 —
Tommy Hilfiger retail 1 122
Kaufland name only supermarket 12 600
Centra name only convenience 5 350
Intersport name only retail 3 60
Makro name only home 3 33
MANGO name only retail 3 850
Toyota name only car 3 —
Armani name only fashion 2 —
Sheraton name only upscalehotel 2 —
Aldo name only retail 1 —
Benetton name only retail 1 —
Champion name only supermarket 1 1,000
Diana name only supermarket 1 3
Esprit name only retail 1 —
Hofer name only supermarket 1 —
Honda name only car 1 —
Jeep name only suv 1 —
Lacoste name only — 1 —
Lexus name only luxurycar 1 —
Midas name only auto 1 1,800
Papyrus name only retail 1 170
Volkswagen name only — 1 —
Westin name only luxuryhotel 1 —
7

Real estate as a local trade

Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.

Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.

Selling homes

5312
22 firms · LQ 0.1

Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.

Named in the register
  • Adriakey
  • Biliškov nekretnine — Vlaška ulica 67
  • Bonus nekretnine — Petrinjska ulica 22
  • Cityland nekretnine
  • Korak — Ulica grada Vukovara 16
  • Lamia nekretnine
  • Libertas homes — Tratinska ulica 74B
  • Lika nekretnine — Ulica Junija Palmotića 76
  • Limina — Vlaška ulica 45
  • Re/max solutions
  • REGENT - Real Estate Agency — Nova Ves 17
  • Rivalitas nekretnine
  • Stator nekretnine — Ulica Frane Petrića 5
  • ZANE — Samoborska cesta 145

Owning and letting

5311
63 firms · LQ 1.78

Lessors of real estate: the buildings themselves, filed under the building rather than the owner.

Named in the register
  • Guesthouse Sermageova — Sermageova 9
  • Morris studio — Preradovićeva ulica 32
  • Smile & Love
  • Studio 10
  • Studio 11
  • Studio 12
  • Studio 4
  • Studio 5
  • Studio 6
  • Studio 7
  • Studio 8
  • Studio 9
  • Studio Apartman
  • Vila Mali Raj

Who actually owns it

The full property record →

From the /property research for this city, which asks a different question: not who trades in property here, but who owns it. An owner is named there only where a document says so. Title public and free online by parcel number; personal use only.

Landowners

  • Republic of Croatia — Ministry of Physical Planning, Construction and State Property (MPGI) and Državne nekretnine d.o.o. — EUR 75.4 million planned 2026 income from managing State real estate and movables (national); no Zagreb count published
  • City of Zagreb (Grad Zagreb) — Housing EUR 596.4 million, business buildings EUR 1,247.9 million, land ('prirodna bogatstva') EUR 213.5 million — gross book values, 31 Dec 2025; total assets EUR 3.98 billion
  • Zagrebački holding d.o.o. (Zagreb Holding — 100% owned by the City of Zagreb) — Land (zemljište) EUR 541.8 million; buildings EUR 930.3 million (balance sheet, 30 June 2026)
  • HŽ Infrastruktura d.o.o. (Croatian rail-infrastructure manager; sole member the Republic of Croatia) — Land at net book value EUR 265.1 million (31 Dec 2025, national); property income EUR 5.457 million in 2025
  • APN — Agencija za pravni promet i posredovanje nekretninama (State agency; POS subsidised-housing programme) — 2,396 POS flats completed in Zagreb in three schemes: Špansko-Oranice 1,545 (2003–09), Zapruđe 519 (2016), Klara 332 (2015)
  • Roman Catholic Archdiocese of Zagreb (Zagrebačka nadbiskupija) and related church legal persons — Four State-owned locations donated in March 2026 (a fifth to follow) to settle title around the new Maksimir stadium

Homebuilders

  • All builders — City of Zagreb — 3,934 dwellings completed in 2024 (2,945 in 2023)
  • City of Zagreb (Grad Zagreb) — municipal housing — 1,300 City-owned flats in Novi Jelkovec, revalued at EUR 278.4 million in 2025
  • APN — POS programme (State) — 2,396 flats in three Zagreb schemes (2003–2016)
  • Kamgrad d.o.o. — EUR 247.68 million total revenue in 2024 (−6.41%)
  • GIP Pionir d.o.o. — EUR 111.82 million revenue in 2024 (−2.48%)

Commercial landlords

  • Hyprop Investments Ltd — 89,539 m² retail GLA in two Zagreb malls (City Center one East 47,260 m²; West 42,279 m²), 100%
  • NEPI Rockcastle N.V. — 75,300 m² GLA; valued at EUR 301.2 million (31 Dec 2025)
  • INGRA d.d. (through Lanište d.o.o.) — Arena Zagreb, the city's main indoor arena; rent EUR 10.1 million a year (2026)
  • Zagrebački holding d.o.o. (City of Zagreb) — Buildings at EUR 930.3 million book value (30 June 2026)
  • S IMMO AG (CPI group) — Zagrebtower (c. 26,000 m²) bought in 2020, alongside Eurocenter and HOTO Tower

10 marquee buildings examined, 6 with an owner established.

On "how many doors"

How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the Zagreb property record for the city, building by building, which is a different and much slower exercise.

8

Work on the go, mobile services

The Ultimate 411 half of local: everything where the customer does not have to come to you. Each service opens a page on Ultimate 411 to request a quote or book a time.

A shop needs the customer to walk in. These 186 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 3 of them already match a trait filed in this city's register.

The 186 Service=1 rows in search.local: work on the go, mobile services, where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.

9

Schools and colleges

wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.

In the business register

Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.

university 80driving school 27college 15
10

Health and care

What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.

Medical clinics0
Pharmacies262
Dental practices1

geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.

11

Mayor & politics

Who holds office here, from the official lists on /politics: the mayor and city council, and the national parliament members elected for the city. Each name opens its row there.

Mayor
not yet on file
50 on council
Member of Parliament
I. izborna jedinica (Croatian Parliament Constituency I, 14 seats) — contains Trnje (city administration, Trg Stjepana Radića 1) and Gornji grad – Medveščak (City Assembly, Ćirilometodska 5); the city is split across Constituencies I, II and VI
Provincial member
not yet on file
Last election
—
Croatian Parliament (Hrvatski sabor) general election

Everyone who represents Zagreb →

13

Funded & hiring here

Companies in this city that have raised money, and the careers pages of employers here, from the /employers research and the company database. For someone looking for work here, this is the shortlist.

Funded here — 1 company has raised money

A fresh round usually means hiring. Largest raise first; the amount links to its source where one is on file, and the currency is as the source wrote it.

CompanyRaisedStaff hereJobs
DA PowerplayFintech$2.47M——

Careers pages — 5 more employers here

Each link goes to the company's own careers page or official job board, not a third-party listing site. Largest local staff first.

CompanyStaff hereJobs
BioGnostHealth39Careers →
Antares Vision softwarePharmaceutical and medicine manufacturing—Careers →
CircuitMess softwareTech—Careers →
FortenovaAgribusiness—Careers →
Tele2—Careers →
14

What this record cannot tell you

Named in full, because the gaps are the part most likely to be misread as an answer.

  • No census figures on this page: this region is not mapped to a census subdivision in local/census-map.json, so the community counts here are business-register institutions, which is a different measurement and cannot substitute for a population.
  • wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
  • No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
  • 0.0% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 23%.

Built from

  • geonet.croatia — the local business register
  • wander.regions — city name, population, metro
  • search.local — trait vocabulary and the come-to-you services
  • search.cozfranchises — 2,024 franchise brands