São Paulo, Brazil (Brasil)
What Sao Paulo is made of: the communities whose institutions are here, the sectors its 98,782 businesses sit in, the franchises already on the ground, and the services a newcomer could start.
98,782 businesses on file · 52 trades · 22 sectors · · built from geonet.brazil on 2026-10-27
EDM, dance music
Visiting rather than moving? The free guidebook for Sao Paulo → — the free guidebook for this region: why go, what to see, what is open when it rains.
The local economy
What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.
Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.
Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.
What this city is specialised in
Location quotient is this city's share of a trade divided by the same share across 26 metro tables worldwide. Above 1.25 is the conventional threshold for a local specialisation.
Thin against the national pattern
Common trades that are under-represented here. For someone deciding what to open, this is the more useful half of the table — though a gap can mean unmet demand or a market that does not work here, and this does not tell you which.
| Industry group | LQ | Businesses | Entry signal |
|---|---|---|---|
| 5312 Offices of real estate agents and brokers | 0.01 | 2 | Caution |
| 8121 Personal care services | 0.02 | 2 | Caution+1 more |
| 2383 Building finishing contractors — Building Finishing Contracting | 0.02 | 1 | Caution |
| 4451 Grocery and convenience retailers — Independent Grocery Operation | 0.04 | 2 | Caution |
| 4599 Other miscellaneous store retailers — Pet & Pet Supplies Retail | 0.04 | 2 | Caution |
| 4452 Specialty food retailers | 0.04 | 1 | Structure decides |
| 5617 Services to buildings and dwellings — Commercial Janitorial Services | 0.05 | 6 | Caution+5 more |
| 5222 Non-depository credit intermediation | 0.05 | 1 | Caution |
The base against the entry screen
Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.
How to read the survival figure
Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.
Weighted over 100% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.
And what it does not measure
A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.
Who lives here, and who the city is for
The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.
No census subdivision is mapped for br-sao-paulo in local/census-map.json, so this page carries no census figures. The mapping is kept explicit because Canada has several places called London, Toronto and Kelowna, and attaching the wrong one would put another city's demographics on this page.
The communities the register shows
A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.
| Community | Institutions | Worship | Trade | Where it shows |
|---|---|---|---|---|
| Brazilian | 2 | — | 12 |
Arab Brazilian Chamber of Commerce · Brazilian Chamber of Commerce of San Paulo |
| Persian | — | — | 47 | |
| Italian | — | — | 28 | |
| German | — | — | 26 | |
| Spanish-speaking | — | — | 21 | trade on Al. V. Pinzon 173 (3)
|
| Thai | — | — | 15 | |
| Jewish | — | — | 8 | trade on R Miranda 287 (2)
|
| Chinese | — | — | 6 | |
| Portuguese | — | — | 6 | trade on Mto. Cardim 769 (2)
|
| Greek | — | — | 3 | |
| Polish | — | — | 3 | |
| Dutch | — | — | 3 | |
| Caribbean | — | — | 3 | |
| Korean | — | — | 2 | |
| Japanese | — | — | 2 | |
| South Asian | — | — | 2 | |
| Swedish | — | — | 2 | |
| Swiss | — | — | 2 | |
| Indigenous | — | — | 2 | |
| Slovak | — | — | 1 | |
| Serbian | — | — | 1 | |
| Arabic-speaking | — | — | 1 | |
| Maltese | — | — | 1 |
Where the communities are
Streets, not neighbourhood names. The data knows that Greek institutions sit on one street and Greek restaurants on another; it does not know the word "Greektown", so it does not use it.
What the city is made of
Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 98,782 businesses actually are, and the specific trades inside each sector.
| Sector | Businesses | Share | What is in it |
|---|---|---|---|
| Dining | 902 | 0.9% | restaurant (773) · pizza (122) · pubs (5) · diner (2) |
| Tech | 615 | 0.6% | telecom (591) · computers (22) · wireless (2) |
| Travel | 553 | 0.6% | hotel (359) · motel (139) · travel agent (40) · parking (11) · airline (4) |
| Beauty | 390 | 0.4% | dentist (388) · hair stylist (2) |
| Living | 344 | 0.3% | veterinary (318) · fire safety (22) · cleaning (3) · appliances (1) |
| Entertainment | 216 | 0.2% | video producer (184) · zoo (16) · games (9) · aquarium (4) · amusement (2) · museum (1) |
| Manufacturing | 137 | 0.1% | pallets (137) |
| Construction | 84 | 0.1% | carpet (80) · concrete (3) · painting (1) |
| Sports | 47 | 0% | martial arts (24) · boating marine (23) |
| Finance | 45 | 0% | bank (44) · mortgage (1) |
| Education | 41 | 0% | school (41) |
| Media | 33 | 0% | signs (33) |
| Business | 21 | 0% | consulting (13) · association (8) |
| Retail | 15 | 0% | flowers (6) · antiques (3) · gifts (3) · pet supply (2) · photography (1) |
| Automotive | 12 | 0% | auto parts (12) |
| Beverage | 10 | 0% | beer (10) |
| Health | 9 | 0% | cardiologist (9) |
| Food | 7 | 0% | baker (3) · grocer (2) · ice cream (2) |
| Logistics | 5 | 0% | packaging (5) |
| Agribusiness | 3 | 0% | landscaping (2) · livestock (1) |
The franchises already here
Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.
46 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.
| Brand | Category | Here | Worldwide |
|---|---|---|---|
| Blockbuster Video | video | 5 | 5,900 |
| General Motors | auto | 5 | — |
| Best Western | businesshotel | 4 | 4,200 |
| Rotary Club | club | 4 | — |
| Harley Davidson locations | motorcycle | 3 | — |
| Big Boy | food | 2 | — |
| bigg's | supermarket | 2 | 12 |
| Fast Signs | specialty | 2 | 504 |
| Wal-Mart | retail | 2 | 6,500 |
| Worldwide Express | post | 2 | — |
| Bruno's | supermarket | 1 | — |
| City Market | supermarket | 1 | 38 |
| DHL Express | post | 1 | 6,500 |
| Dollar Rent A Car | car | 1 | 600 |
| Hertz Rent A Car | car | 1 | 7,000 |
| Signs Now | specialty | 1 | — |
| Netto name only | supermarket | 70 | 371 |
| Paiva name only | retail | 52 | — |
| Jacob name only | retail | 39 | 200 |
| Aldo name only | retail | 25 | — |
| Diana name only | supermarket | 17 | 3 |
| Honda name only | car | 17 | — |
| Irma name only | supermarket | 11 | 71 |
| Bebe name only | retail | 8 | — |
| Lexus name only | luxurycar | 5 | — |
| Carrefour name only | supermarket | 4 | 2,455 |
| Marciano name only | retail | 4 | 36 |
| Benetton name only | retail | 3 | — |
| Centra name only | convenience | 3 | 350 |
| Lenox name only | retail | 3 | — |
| Michelin name only | auto | 3 | — |
| Champion name only | supermarket | 2 | 1,000 |
| HEMA name only | retail | 2 | 200 |
| HSBC name only | bank | 2 | — |
| InterContinental name only | luxuryhotel | 2 | — |
| Jeep name only | suv | 2 | — |
| Midas name only | auto | 2 | 1,800 |
| Mitsubishi name only | auto | 2 | — |
| Versace name only | designerclothing | 2 | 61 |
| Wellcome name only | retail | 2 | 240 |
| Westin name only | luxuryhotel | 2 | — |
| Brunet name only | pharmacy | 1 | 112 |
| Cartier name only | retail | 1 | — |
| Cintas name only | specialty | 1 | 350 |
| Falabella name only | retail | 1 | — |
| Fantastico name only | supermarket | 1 | 27 |
| FastFrame name only | specialty | 1 | 300 |
| Husky name only | fuel | 1 | — |
| Intersport name only | retail | 1 | 60 |
| Kamay name only | retail | 1 | 5 |
| Limited name only | retail | 1 | — |
| Loeb name only | supermarket | 1 | 35 |
| Makro name only | home | 1 | 33 |
| Nissan name only | auto | 1 | — |
| PostNet name only | post | 1 | 923 |
| Publix name only | supermarket | 1 | 889 |
| Renaissance name only | upscalehotel | 1 | — |
| Sheraton name only | upscalehotel | 1 | — |
| Toyota name only | car | 1 | — |
| Valero name only | fuel | 1 | 5,500 |
| Wawa name only | convenience | 1 | 556 |
| Ziebart name only | auto | 1 | 500 |
Real estate as a local trade
Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.
Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.
Selling homes
5312Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.
Named in the register
- Brazil Realty Empreendimentos Participações SA — Alvora 1258
- Brazil Realty SA Empreedimentos E Participaçoes — Av Dr Cardoso De Mello 1955
Financing it
5222Mortgage brokers and non-bank lenders.
Named in the register
- Brazilian Mortgages Cia Hipotecaria — Av. Paulista 1728
On "how many doors"
How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the /property record for the city, building by building, which is a different and much slower exercise.
Work on the go, mobile services
The Ultimate 411 half of local: everything where the customer does not have to come to you. Each service opens a page on Ultimate 411 to request a quote or book a time.
A shop needs the customer to walk in. These 186 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 0 of them already match a trait filed in this city's register.
The 186 Service=1 rows in search.local: work on the go, mobile services, where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.
home services
services
events
pets
luxury
healthcare
sporting goods
sports
business
outdoors
travel
construction
Schools and colleges
wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.
| Institution | Type | Students | Founded |
|---|---|---|---|
| UNESP | University | — | — |
| UNIFESP | University | — | — |
| USP | University | — | — |
In the business register
Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.
Health and care
What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.
Matched on the name "hospital"
- Hospital Maternidade Pronto Socorro Nossa Senhora — Hannem 234
- Hospital Defeitos Face — Av. Jandira 1134
- Hospital Alvorada Sto Amaro — R. Branco 555
- Hospital Metropolitano SA — Aurélia 1001
- Hospital Veterinário Center Dog Ltda — Cel Joviniano Brandão 627
- Hospital Psiquiátrico Da Criança — Av. Zelina 322
- Hartmann Ind Com Prod Med Hospital Ltda — Das Carmélias 603
- Hospital E Maternidade Modelo — Tamandaré 753
- Hospital Santa Helena — Vergueiro 17
- SL Sociedade Anônima Assistência Médico Hospital — E. Unidos 1030
- Hospital Clinicas Fmusp — Av. Dr. E. C. Aguiar 255
- Hospital Clinicas Fmusp Instituto Central Clinica — Av. Dr. E. C. Aguiar 255
- Hospital Beneficencia Portuguesa — M. Carval 995
- Centro Estudos Medicos Hospital Nove Julho — P. Gomide 613
- Hospital Beneficencia Portuguesa — Mto. Cardim 769
- Hospital Beneficencia Portuguesa — Mto. Cardim 987
- Hospital Igesp SA — Silvia 310
- Hospital Beneficência Portuguesa Med Imagem — Mto. Cardim 769
- Hospital Bonecas Ltda — A Pujol 91
- Hospital Aviccena SA — Pe Adelino 901
- Hospital Maternidade Leonor Mendes Barros — Av. Celso Garcia 2477
- Lar Nossa Senhora Das Mercês Hospital Geriatrico — Dona Elisa De Morais Mendes 250
- Hospital Santa Paula SA — Av. Santo Amaro 2468
- Hospital Santa Paula SA — Av. Santo Amaro 2468
- Beneficencia Medica Brasileira Sa Hospital Mat São — A C Rodrig 143
- Day Hospital Cirurgia Plastica — Manuel Da Nobrega 1486
- Hospital De Plantas Comércio — Al Tietê 172
- Hospital Pensão Cães Gatos — Av. Sto. Amaro 1408
- Centro Estudos Hospital Maternidade São Camilo — Bananal 1111
- Hospital E Maternidade São Camilo — Av. Pompéia 1178
- Hospital Do Coracao — R Des Eliseu Guilherme 123
- Hospital Maternidade Pereira Barreto — Av. Pereira Barreto 846
- Hospital Maternidade Nossa Senhora Lurdes — Perobas 89
- Núcleo Hospital Dia Atenção Psicosocial — Canário 65
- Hospital Do Rim E Hipertenção — Borges Lagoa 960
- Hospital Do Sepaco SA — Vergueiro 4210
- Home Hospital Em Casa Assistência Médica Domicilia — Dr. D. Faria 626
- Divisão De Medicina De Reabilitação Do Hospital — Diderot 43
- Hospital Maternidade Santa Marina — Av Sta Catari 2775
- Hospital Maternidade Nossa Senhora Lourdes SA — Das Perobas 344
- Hospital Jaraguá SC Ltda — Av. Juriti 73
- Nucleo Hospital Dia Atenção Psicosocial — Canário 65
- Hospital Estadual Psiquiatrico Agua Funda — Miguel Stefano 3030 Of. 3030
- Hospital Adventista São Paulo — Brácara 80
- Ht Hospital Dos Telhados — Martin Da Costa Vilela 236
- Precisao Medica Distribucao Com Produtos Hospital — Behring 64
- Velorio Hospital Municipal Prof Waldomiro Paula — A. C. Bauman 1074
- Day Hospital Ermelino Matarazzo SC Ltda — Av. Ab. Tavares 21
- Hospital E Maternidade São Cristóvão — Terenas 161
- Hospital Do Computador — José Coelho 166
- Beneficencia Medica Brasileira Sa Hospital Materni — A C Rodrig 95
- Hospital Maternidade Panamericano Ltda — Evezu 89
- Hospital Maternidade Panamericano — Evezu 89
- Hospital Geral De Taipas — Elísio Teixeira 700
- Hospital Do Tênis — Fradique Countinho 264
- Hospital Plantas Hidro Cultura — Al. Tietê 172
- Hospital Clinicas Faculdade Medicina Usp — Av. Dr. E. C. Aguiar 255
- Hospital Clinicas — Av. Dr. E. C. Aguiar 255
- Hospital Clinicas Fmusp Instituto Central Clinico — Av. Dr. E. C. Aguiar 255
geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.
Funded & hiring here
Companies in this city that have raised money, and the careers pages of employers here, from the /employers research and the company database. For someone looking for work here, this is the shortlist.
Funded here — 1 company has raised money
A fresh round usually means hiring. Largest raise first; the amount links to its source where one is on file, and the currency is as the source wrote it.
| Company | Raised | Staff here | Jobs |
|---|---|---|---|
| QultureRocks softwareSoftware | $120K | — | — |
Careers pages — 4 more employers here
Each link goes to the company's own careers page or official job board, not a third-party listing site. Largest local staff first.
What this record cannot tell you
Named in full, because the gaps are the part most likely to be misread as an answer.
- No census figures on this page: this region is not mapped to a census subdivision in local/census-map.json, so the community counts here are business-register institutions, which is a different measurement and cannot substitute for a population.
- wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
- No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
- 100.0% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 0%.
Built from
geonet.brazil— the local business registerwander.regions— city name, population, metrosearch.local— trait vocabulary and the come-to-you servicessearch.cozfranchises— 2,024 franchise brands