Private#7 of 20 in this industry1 market
Fitbit
fitness trackers and smartwatches; Google brand since 2021
Raised$2.1B
Part of Google (Alphabet)
acquired by Google (Alphabet) for $2.1B, closed January 2021 — the stored Raised value $2.1B is the acquisition price, not funding
total disclosed funding, as held in the company database
Revenue—not disclosed
Markets named in1across this research
Incumbent in0the one to displace
Rank in industry7 / 20by revenue
01
Where it competes
Every market in this research that names Fitbit. Where it is the named incumbent it leads the list. The entry signal is the market’s, not the company’s — it says how open that market is to someone new.
| Market | Role | Share | Entry signal |
|---|---|---|---|
| Fitness Wearables and Activity Trackers 334512 Measuring, medical and controlling devices manufacturing |
Competitor | — | 3% entry signal |
02
Others in Measuring, medical and controlling devices manufacturing
Ranked by revenue. Companies that disclose none follow, ordered by how many markets name them.
| 1 | Oura Private | $908M |
| 2 | Zepp Health Private | $259M |
| 3 | Apple NASDAQ:AAPL | — |
| 4 | Samsung Private | — |
| 5 | Circular Private | — |
| 6 | COROS Private | — |
| 7 | Fitbit Private | — |
| 8 | Garmin NASDAQ:GRMN | — |
| 9 | Hexoskin Private | — |
| 10 | InteraXon Private | — |
| 11 | Polar Private | — |
| 12 | RingConn Private | — |
| 13 | Runna Private | — |
| 14 | Strava Private | — |
| 15 | Suunto Private | — |
| 16 | TrainingPeaks Private | — |
| 17 | Ultrahuman Private | — |
| 18 | WHOOP Private | — |
| 19 | Withings Private | — |
| 20 | Xiaomi Private | — |
Company details are from the search.cos database (snapshot 2026-10-18); market roles, shares and sourced revenue are from the research records linked above. Filed under the industry it serves — a software vendor sits with the industry that buys from it. Ranks convert currencies at approximate rates to put companies in order; every figure shown is in the currency it was reported in.