Private#7 of 33 in this industry1 market
Alloy
identity and fraud orchestration for banks and fintechs
Raised$150m
· Lightspeed Venture Partners, Canapi, Bessemer, Avid, Felicis
'over $150 million' after the 2021 $100M Series C at a $1.35B valuation (Alloy press page); a later $52M extension was reported but not verified
sourcetier B
New York, US
Revenue—not disclosed
Markets named in1across this research
Incumbent in0the one to displace
Rank in industry7 / 33by revenue
01
Where it competes
Every market in this research that names Alloy. Where it is the named incumbent it leads the list. The entry signal is the market’s, not the company’s — it says how open that market is to someone new.
| Market | Role | Share | Entry signal |
|---|---|---|---|
| Fraud Prevention and Identity Verification — Transaction Fraud, Device Intelligence, KYC and Chargebacks for Banks, Fintechs and Merchants 5221 Depository credit intermediation |
Competitor | — | 45% entry signal |
02
Others in Depository credit intermediation
Ranked by revenue. Companies that disclose none follow, ordered by how many markets name them.
| 1 | Q2 NYSE:QTWO | $795M |
| 2 | Riskified Private | $345M |
| 3 | Mitek Private | $180M |
| 4 | FIS NYSE:FIS | — |
| 5 | Feedzai Private | — |
| 6 | Fiserv NASDAQ:FISV | — |
| 7 | Alloy Private | — |
| 8 | BioCatch Private | — |
| 9 | Chargebacks911 Private | — |
| 10 | Featurespace Private | — |
| 11 | Fingerprint Private | — |
| 12 | Flinks Private | — |
| 13 | Forter Private | — |
| 14 | Incode Private | — |
| 15 | Jack Henry Private | — |
| 16 | Jumio Private | — |
| 17 | Mambu Private | — |
| 18 | Mastercard NYSE:MA | — |
| 19 | Onfido Private | — |
| 20 | Oscilar Private | — |
| 21 | Persona Private | — |
| 22 | Prove Private | — |
| 23 | Ravelin Private | — |
| 24 | Sardine Private | — |
| 25 | SEON Private | — |
And 8 more — see every company.
Company details are from the search.cos database (snapshot 2026-10-18); market roles, shares and sourced revenue are from the research records linked above. Filed under the industry it serves — a software vendor sits with the industry that buys from it. Ranks convert currencies at approximate rates to put companies in order; every figure shown is in the currency it was reported in.