Inbound Marketing Automation

The new age of marketing automation for inbound marketing is to improve the customer acquistion costs (CAC) for the organization. Marketing professionals should be well versed in content marketing, search engine optimization (SEO) and paid search engine marketing (SEM) like Google AdWords and Facebook Advertising.

Here are some of the critical marketing functions:

• online surveys & live focus groups
• customer journeys & target market segmentation
• lead generation / business data providers for B2B sales leads
• direct marketing / direct-mail campaigns
• conversion rate optimization (CRO)
• landing pages, heatmaps, web analytics & A/B testing
• vistor recordings / user session recordings & session replays
• marketing resource management (MRM) software to track spend/activites
• digital asset management (DAM) software
• graphic/web design, visual artists and branding
• web hosting & content delivery networks (CDNs)
• SERPs & search engine optimization (SEO) for organic search growth
• paid search engine marketing (SEM) for growth scaling
• marketing automation software for digital inbound marketing
• email marketing software, newsletters & mailing lists
• push marketing campaigns (text/SMS short codes) & web browser notifications

Marketing Research

Marketing or market research firms provide market intelligence platforms to assist with target market segmentation, buyer profiles, customer journeys, focus groups, demographics and firmographics. There are many sales tools that differ widely from what the marketing department focuses on daily, such as B2B lead generation of sales leads, customer data platforms (CDP), CRM software, account-based marketing, etc.

Visitor Recordings, User Session Recordings & Session Replays

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